NextGen Home Shows · 5 hours ago
Marketing Specialist
Palm Beach, FL
Full-time
Onsite
Mid, Senior Level
$50K/yr - $60K/yr
1+ years expNextGen Home Shows is seeking an experienced Marketing & Social Media Specialist to lead their strategic marketing efforts and drive attendance at events. The role involves managing creative output, social media channels, and performance marketing initiatives to enhance brand visibility and engagement.
Events Services
Responsibilities
Manage and coordinate creative output across digital, print, events, and sales materials
Maintain websites, landing pages, and digital content updates
Ensure brand consistency, accuracy, and quality control across all materials
Maintain an organized digital asset library
Manage corporate social media channels, including planning, scheduling, and engagement
Build and manage content calendars
Write strong, on-brand copy for posts, campaigns, captions, and promotions
Create and edit short-form content (Instagram Reels, TikTok, Stories, YouTube Shorts)
Design simple graphics using Canva or similar tools
Attend live shows and events for social media coverage
Assist in planning, launching, and managing paid ad campaigns across Google Ads, Meta, and other platforms
Optimize ads, targeting, creative, and budgets to drive traffic, leads, and event registrations
Support SEO initiatives including keyword research, on-page optimization, and landing page updates
Monitor performance metrics (CTR, CPC, conversions, ROAS) and recommend improvements
Ensure proper tracking, tagging, and campaign organization
Support sales teams with quick-turn marketing assets (one-pagers, flyers, QR codes, presentations)
Assist with influencer identification, coordination, and content approvals
Adjust strategies based on analytics, performance insights, and platform best practices
Qualification
Required
1–3+ years of experience in marketing, social media, or digital marketing
Proven experience in a senior marketing role, preferably within the events or home services industry
A track record of successfully driving large-scale event attendance through data-driven campaigns
Working knowledge of Google Ads, Meta Ads Manager, and SEO fundamentals
Strong organizational and project management skills (Monday.com or similar tools preferred)
Strong copywriting skills and high attention to detail
Comfortable working in a fast-paced, evolving environment
Must be based in Palm Beach County
Ability to travel to shows on certain weekends with additional pay
Benefits
30% bonus
Company
NextGen Home Shows
NextGen Home Shows brings together the best in home improvement, innovation, and design - all under one roof.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase