Legacy Vacation Resorts, a Certified B Corp · 5 hours ago
Director, Brand Performance and Commercial Gr
Corporate, Kissimmee, FL, US
Full-time
Onsite
Director/Executive
$130K/yr - $150K/yrLegacy Vacation Resorts is a Certified B Corp focused on creating memorable experiences for guests. They are seeking a Director of Brand Performance and Commercial Growth Strategy to lead the commercial strategy for their rentals portfolio, ensuring alignment between pricing, marketing, and revenue generation.
HospitalityVacation Rental
Responsibilities
Own the end-to-end commercial strategy for the rentals portfolio, aligning pricing, inventory, distribution, and marketing-led demand
Serve as the primary commercial partner to Resort Managers and senior leadership on all revenue-driving decisions
Translate brand and business goals into clear revenue plans, performance targets, and execution roadmaps
Ensure commercial strategy flexes with real-world demand, seasonality, and market dynamics
Lead marketing-driven demand strategy in close partnership with Brand and Marketing teams—ensuring campaigns, channels, and spend convert into revenue impact
Oversee ecommerce performance across direct, OTA, wholesale, and group channels, with accountability for demand capture and conversion
Ensure rates, availability, content, and visibility are optimized across all owned and third-party platforms
Own OTA and distribution partner relationships, balancing reach, efficiency, and return while protecting brand integrity
Lead pricing, restriction, and inventory strategies to maximize RevPAR, occupancy, and total revenue
Set daily pricing and inventory strategy 365 days a year, guided by pace, demand signals, market conditions, and budget
Monitor competitive landscapes—pricing shifts, supply changes, positioning, and product evolution—to stay ahead of demand
Bring discipline and creativity to yield strategy, knowing when to push and when to protect
Build and maintain commercial dashboards that connect marketing demand, channel performance, and revenue outcomes
Lead forecasting, budgeting, and performance modeling on a weekly, monthly, and annual cadence
Develop advanced analytical models to identify demand gaps, growth opportunities, and risk early
Use insight to adjust strategy proactively—not reactively explain performance
Lead, coach, and develop Revenue Managers and Sales leaders into confident, data-fluent commercial operators
Orchestrate daily revenue meetings and lead yield calls with Resort Managers
Establish clear operating rhythms, accountability, and communication across Revenue, Marketing, and Sales, ensuring everyone moves in the same direction
Qualification
Required
Proven experience in revenue management, commercial strategy, or related fields
Strong analytical skills and fluency in data-driven decision making
Experience leading cross-functional teams and collaborating with senior leadership
Ability to develop and execute pricing, inventory, and demand generation strategies
Experience with ecommerce performance and demand capture across various channels
Strong understanding of market dynamics and competitive landscapes
Proven ability to build and maintain commercial dashboards and performance models
Experience in coaching and developing team members into data-fluent operators
Excellent communication and leadership skills
Preferred
Experience in the hospitality or rentals industry
Familiarity with B Corp principles and values
Advanced degree in business, marketing, or a related field
Benefits
Responsible PTO
Healthcare + pet insurance
An inclusive workplace that values every voice
Company
Legacy Vacation Resorts, a Certified B Corp
MISSION STATEMENT Providing vacation experiences for families and friends to create their unique moments and lasting memories in a manner that respects our environment, employees and community.
Founded in 2011
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jared M. Meyers
Chair & Co-Founder
Company data provided by crunchbase