United Aesthetics Alliance · 8 hours ago
Field Marketing Coordinator
Minneapolis, MN
Full-time
Hybrid
Entry Level
1+ years expUnited Aesthetics Alliance is seeking a Field Marketing Coordinator based in the Minneapolis–St. Paul area to support local plastic surgery and med spa practices. The role focuses on social media content collection, event marketing, and community initiatives to boost brand presence and attract new patients.
Hospital & Health Care
Hiring Manager
Katie Barnes
Responsibilities
Capture high-quality photo and video content during physician and provider features, patient-approved treatments, and events
With local practice leadership, optimize patient consent workflows for photo/video and testimonials; maintain secure storage of releases and HIPAA compliance
Maintain standards for before-and-after photography in coordination with providers
Upload organized assets to shared libraries and follow approval workflows
Execute event logistics including practice operations collaboration, vendor coordination, run-of-show, and day-of social coverage
Identify & support grassroots efforts such as pop-ups, neighborhood outreach, and sponsorships
Set up lead capture at events and submit post-event reports
Build relationships with local gyms, salons, wellness studios, and luxury retailers for co-marketing opportunities
Maintain Google Business Profile, posting to GBP and local listings, aligned to corporate guidelines and local practice collaboration
Post to local Facebook community groups to increase visibility and engagement; and support social listening and community engagement across channels
Assist with nurturing local influencer relationships and coordinating collaborations within corporate guidelines
Support PR efforts by identifying local media opportunities and coordinating with corporate and local practice leadership for alignment
Help manage gifting, disclosure compliance, and performance tracking for influencer partnerships
Build strong relationships with local representatives of key vendors (injectables, skincare, devices)
Stay informed on vendor promotions, co-marketing opportunities, and educational events
Communicate opportunities to corporate marketing and assist with execution at the local level
Coordinate local photographers, videographers, printers, and event vendors within approved budgets
Foster and support staff on creating authentic, on-brand content
Ensure EGC aligns with brand standards and compliance requirements
Ensure in-practice signage, seasonal merchandising, and promotional materials are current and on brand
Support local staff awareness of marketing promotions and campaigns
Keep provider bios, service one-sheets, marketing calendars and event scripts accurate and updated for practice and corporate unity
Track local KPIs such as review velocity, voice of the patient, UGC volume, and event performance
Submit weekly insights to corporate marketing, including recommended actions and local opportunities
Maintain luxury brand standards across every local touchpoint
Draft quick-turn copy for local promos, staffing updates, operational notices, and event scripts, aligned to brand voice
Partner with practice administrators on promo calendars, provider availability, service launches, and scheduling
Communicate operational changes that affect marketing to corporate and recommend local adjustments
Monitor and surface patient feedback and Voice of Customer insights that elevate the experience
Qualification
Required
Bachelor's degree in marketing, communications, or related field preferred
1–3 years of marketing experience, ideally with social content creation and event execution
Experience in medical aesthetics, beauty, luxury retail, or hospitality is a plus
Proficiency with Canva for creating branded assets and quick-turn designs
Proven photography and videography skills; light editing proficiency
Solid copywriting ability and comfort responding directly to patients or posting directly to social platforms when needed
Familiarity with Instagram, Facebook, TikTok, Google Business Profile, and basic marketing platforms
Experience with Excel and PowerPoint
Highly organized with strong attention to detail and ability to manage multiple priorities
Polished communication style, confident working with providers, staff, and patients
Willingness to drive to multiple practices within the Minneapolis–St. Paul region
Passion for patient experience and luxury brand standards
Company
United Aesthetics Alliance
UAA is a flourishing community of clinically differentiated plastic surgery practices and affiliated medical spas.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase