SoFi · 9 hours ago
Product Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expSoFi is a next-generation financial services company and national bank that is transforming personal finance with innovative technology. They are seeking a high-impact, data-driven Product Marketing Manager to lead the marketing strategy for their Home Equity product, focusing on growth through multi-channel acquisition strategies and comprehensive go-to-market plans.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Own and Scale: Define, launch, and continuously optimize multi-channel acquisition strategies and GTM plans to meet ambitious quarterly and annual growth targets
Strategic Foresight: Proactively monitor the market context, competitive threats, and external factors, pivoting strategies as needed to ensure SoFi’s home equity growth trajectory
P&L Influence: Oversee the Home Equity marketing budget, forecasting returns and identifying and sizing incremental growth opportunities
Segmentation: Define and evangelize target audience segmentation, developing compelling, research-backed messaging and contact strategies that elevate performance across channels
Drive Offer Strategy: Architect the holistic offer strategy, managing offer terms, fulfillment processes, and creative testing to maximize conversion efficiency
Creative Leadership: Serve as the core brief writer, collaborating with Brand Strategy and Creative Studio to deliver breakthrough campaigns that demonstrably drive performance
Product Catalyst: Act as the strategic partner to Product Management, using a deep understanding of the customer journey to eliminate pain points, boost conversion, and guarantee new products achieve product-market fit and business goals
Qualification
Required
Minimum 5+ years of B:C Product Marketing and/or Growth Marketing, ideally within a high-growth environment
Bachelor's degree required, ideally in Marketing, Consumer Insights or similar domain
FinTech Expertise: Proven track record of significantly accelerating growth (e.g., 2X, 3X) for a FinTech or B2C financial product
Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes
Analytical Aptitude: Mastery of analytics tools and frameworks (e.g., Tableau, Amplitude, A/B testing) to independently derive insights, make strategic recommendations, and forecast business impact
Founder's Mentality: High initiative, entrepreneurial drive, and a strong bias for action—a motivated self-starter who thrives in ambiguity and owns outcomes from conception to completion
Flexibility: Demonstrated ability to problem-solve and succeed independently in a fast-paced, high-volume and ambiguous growth environment
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
dcm.com
2025-12-31
The Motley Fool
2025-12-26
2025-12-24
Company data provided by crunchbase