Whitefish Credit Union · 3 hours ago
Strategic Marketing Manager
Missoula, MT
Full-time
Onsite
Senior Level
6+ years expWhitefish Credit Union is seeking a Strategic Marketing Manager to lead end-to-end, data-driven marketing campaigns. This role involves overseeing campaign execution, performance marketing, and website strategy while managing a team to ensure effective collaboration across departments.
BankingFinancial Services
Responsibilities
Lead end-to-end campaign planning and execution, with primary ownership of targeting, channel strategy, media approach, and performance outcomes
Partner closely with the Director of Brand Marketing to align creative execution with campaign strategy and performance goals
Ensure campaigns are data-driven, well-targeted, and optimized throughout their lifecycle, particularly across digital and paid media channels
Own in-flight optimization decisions for digital advertising and social media campaigns to improve performance and ROI
Develop campaign briefs, timelines, and measurement plans to ensure clarity, accountability, and strong execution
Oversee paid and performance marketing efforts across digital and traditional channels, ensuring spend is aligned with strategy and business objectives
Provide active oversight of media plans, channel selection, and budget pacing, recommending adjustments as needed
Collaborate with internal team members and external partners to ensure advertising execution meets performance expectations
Serve as the internal owner of advertising performance, ensuring results are monitored, understood, and acted upon
Serve as the strategic and operational owner of the Whitefish Credit Union website as a marketing, sales, and service channel (excluding online banking and connected systems)
Own website strategy, structure, content priorities, and conversion optimization, with accountability for performance outcomes
Lead the transition toward a balanced sales and service website experience, supporting both growth and member needs
Partner with third-party vendors and internal teams to guide execution on the HubSpot platform
Use data and insights to continuously improve site performance, user experience, and lead generation
Partner closely with the Marketing Analyst to ensure strong attribution, reporting, and performance measurement across campaigns and channels
Use data and insights to inform decisions, prioritize work, and recommend strategic adjustments
Translate performance data into clear recommendations for the SVP of Marketing and other stakeholders
Champion a culture of data-informed decision-making across the marketing function
Effectively manage time, resources, and personnel, with working knowledge of principles and practices of supervision, shift scheduling, training and performance evaluation
Review and approve staff timecards within prescribed timeline
Ensure that all staff comply with the 5-consecutive-days out-of-office policy
Balance delegation with hands-on involvement to ensure work moves forward efficiently
Serve as a primary marketing partner to internal departments, ensuring campaigns and initiatives are executed smoothly across teams
Coordinate closely with Brand, Community Development, Marketing Operations, Lending, Branches, IT, and external vendors
Act as a problem-solver and execution leader to keep projects moving and reduce friction across the organization
Assist with occasional branch visits to support campaign execution and alignment
Participate in Whitefish Credit Union-sponsored and community-centered events
Serve as organizational role model, both on and off Whitefish Credit Union facility premises
Perform other duties as assigned
Qualification
Required
Strong understanding of marketing strategy, performance marketing, and advertising principles
Hands-on experience with marketing automation and CRM platforms, particularly HubSpot
Strong working knowledge of paid media, targeting, segmentation, and performance optimization
Ability to translate data into actionable insights and recommendations
Ability to communicate effectively verbally, in writing, and over the phone, with members, co-workers, external professionals, and senior management
Excellent organizational, analytical, problem-solving, and negotiation skills
Possess and display a high level of interpersonal skills, including the development and maintenance of professional relationships
Advanced understanding of clerical procedures, office equipment and computer systems, including recordkeeping and filing
Ability and willingness to go above and beyond expected work schedule to accomplish what is needed within assigned department(s) and the organization as a whole
Ability and willingness to pursue and obtain additional professional training and/or certifications as needed
Ability and willingness to travel to other branches
Ability to lift up to 25 lbs., with or without accommodation
Complete mandatory annual BSA training that includes Red Flag, Identity Theft, OFAC, CTR and SAR reporting and thresholds, as well as the safe keeping of member information, and passes any applicable tests
Follow all Whitefish Credit Union, Montana and Federal information privacy laws and guidelines
Adhere to all Whitefish Credit Union policies and procedures
Protect Member and Whitefish Credit Union confidential information
Bachelor's degree in marketing, communications, business, statistics, data analytics, or related field
6–8 years of professional marketing experience, with demonstrated responsibility for campaign execution and performance
Experience working with marketing automation platforms and data-driven marketing programs
Preferred
Financial services or regulated industry experience preferred
Experience working cross-functionally and with external partners strongly preferred
Company
Whitefish Credit Union
Whitefish Credit Union is the largest credit union which focused on checking and savings accounts, car loans, personal loans & credit cards.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Scott Bolster
Senior Vice President/Chief Financial Officer
Company data provided by crunchbase