Advocate Group · 6 hours ago
Regional Sales Director
Florida, United States
Full-time
Hybrid
Lead/Staff, Director/Executive
$145K/yr - $160K/yr
5+ years expAdvocate Group is seeking a Regional Sales Director to provide strategic and hands-on leadership for their South East sales operation. This high-impact role involves full accountability for sales performance, distribution growth, and the leadership of a large, field-based sales organization across Florida, Georgia, and North Carolina.
Staffing & Recruiting
Hiring Manager
Lee McNally
Responsibilities
Lead, mentor, and develop a large, field-based sales team across multiple states
Build a high-performance culture focused on accountability, engagement, and results
Recruit, onboard, coach, and evaluate sales talent to ensure strong bench strength
Set clear objectives, performance metrics, and development plans for all sales leaders and representatives
Foster a safe, compliant, and inclusive working environment
Own regional sales, gross profit, and distribution targets
Develop and execute short- and long-term sales strategies aligned to regional and company objectives
Drive new business development, channel expansion, and market penetration
Lead relationships with key regional chains, independent retailers, and wholesalers
Identify and capitalize on growth opportunities across multiple channels
Ensure consistent execution of sales programs and initiatives across all territories
Monitor performance, analyze results, and implement corrective actions where required
Develop accurate forecasts to support supply planning and inventory management
Manage regional sales budgets and contribute to overall business profitability
Act as a senior commercial representative within the region
Build strong internal partnerships across marketing, operations, and supply chain
Represent the business at industry, community, and customer events
Qualification
Required
Bachelor's degree in Business, Marketing, or a related field
5+ years' experience leading sales teams, ideally within food, beverage, or FMCG distribution
Proven success managing large, multi-state, field-based sales teams
Strong relationships within regional retail chains, independents, and wholesalers
Demonstrated ability to drive growth, expand distribution, and improve profitability
Excellent leadership, coaching, and communication skills
Strategic thinker with strong execution discipline
Comfortable operating in a fast-paced, results-driven environment
Preferred
Bilingual English/Spanish
Company
Advocate Group
At Advocate Group, we specialise in connecting consumer product organisations with top talent.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase