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Norwegian Cruise Line Holdings Ltd. · 1 hour ago

Senior Director Paid Media & Partnerships

Miami, FL

Full-time

Onsite

Director/Executive

10+ years exp

Norwegian Cruise Line Holdings Ltd. is seeking a Senior Director of Paid Media & Partnerships to provide strategic leadership and operational oversight of Oceania Cruises' global paid media and partnership marketing programs. This role involves developing and executing full-funnel media strategies across various channels while managing brand partnerships to enhance visibility in the luxury travel space.

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Responsibilities

Lead the cohesive, full-funnel media strategy across traditional and digital channels for domestic and international markets, aligning activity with Oceania's strategic priorities

Manage agencies of record and internal teams to plan, execute, and optimize media and partnership initiatives that build awareness, consideration, and conversion

Oversee all paid media budgets, including forecasting, reconciliation, and adherence to corporate budget guidance and authorization processes

Develop and implement growth-driven partnership programs' including media, content, affiliate, and co-branded initiatives' that align with target segments and elevate brand visibility

Partner with the Marketing Analytics team to establish campaign measurement frameworks, assess performance, and drive optimization through cross-media tracking, marketing mix modeling, and attribution analysis

Collaborate closely with Brand Management, Integrated Marketing Strategy, and Creative Services to ensure advertising and partnership creative consistently reflect Oceania's tone and visual identity

Evaluate new partnership and marketing opportunities, providing data-driven assessments and recommendations to leadership

Lead and mentor a high-performing team of two managers and one senior specialist, with a dotted-line reporting relationship to the international advertising lead

Develop scorecards, tools, and processes to systematically measure the contribution of partnerships and media programs

Serve as a thought leader on emerging media trends, technologies, and best practices' including AI-driven targeting and optimization to enhance Oceania's marketing performance

Represent Oceania Cruises externally, fostering strong relationships with media partners, agencies, and key industry collaborators

Perform other job-related functions as assigned

Qualification

Media StrategyPartnership ManagementData-Driven AnalyticsAudience SegmentationBudget ManagementMarketing Mix ModelingMicrosoft Office SuiteInterpersonal SkillsLeadershipCommunication Skills

Required

Bachelor's Degree

Marketing, Media Communications, Business Administration, or related field; Master's degree preferred

Minimum 10 years of experience in consumer media within a corporate marketing department or advertising agency

Extensive experience planning media across performance marketing as well as traditional and digital media channels (TV, audio, OLV/CTV, paid social, paid search, print)

5+ years in a leadership role managing teams and complex budgets

Strong analytical aptitude with the ability to synthesize data from multiple sources and develop actionable insights

Deep understanding of audience segmentation, targeting, and media measurement

Experience with data-driven analytics including Marketing Mix Modeling (MMM) to drive ROI

Proven success in managing large media and partnership budgets, vendor contracts, and financial reconciliations

Expertise in negotiating media investments and evaluating partnership value

Familiarity with current and emerging media platforms, including AI-enhanced tools for audience optimization

Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint

Excellent interpersonal and communication skills; proven ability to collaborate cross-functionally and influence at all levels

Demonstrated success leading and developing high-performing teams in a fast-paced environment

Experience building and executing measurement and KPI architectures that can be connected back to actual business results is critical

Fluency across measurement methodologies, notably around designing geo-based experiments and survey-based KPIs; ability to synthesize and explain different measurement methodologies and manage a cohesive measurement toolkit