First National Bank GH · 3 months ago
Sr. Manager, MarTech, Email & Digital Operations
Omaha - FN Tower
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $153K/yr
5+ years expFirst National Bank GH is committed to the success of its employees and is seeking a Sr. Manager for MarTech, Email & Digital Operations. This role manages Marketing Technology operations and projects, translating business objectives into technology solutions while ensuring customer experience excellence.
BankingFinancial Services
No H1B
Responsibilities
Oversee our Marketing technology stack and the related workflows and processes, ensuring our existing processes are well-supported and that we are building for the future. Technology areas include:
Content creation and localization tools: such as Adobe AEM, Creative Cloud, Target
Social & Media content as well as CX Playback monitoring tools (Medallia DXA, etc.)
Campaign Management and execution tools (Zeta Marketing Platform, Adobe Experience Platform, Adobe Launch, Bitly)
Marketing automation platforms used for campaign orchestration, audience segmentation, and personalized customer journeys (Zeta Marketing Platform)
Work with our Data team to build and maintain our digital analytics (Adobe Analytics)
Responsible for daily maintenance and set up of segment logic, defining offline to online capabilities with segments, and integration with other MarTech data stacks
With marketing leadership, assist in defining the longer-term vision, architecture, and related design principles for MarTech
Effectively partner across all Marketing and UI/UX teams to understand the unique business and product needs of each business unit and ensure the technical strategy meets those requirements
Prioritize and manage multiple projects simultaneously in a fast-paced environment
Act as a liaison into IT team on larger digital marketing/integration projects
Coordinate data collected through digital marketing and transfers to/from Enterprise Data Warehouse
Facilitate digital marketing tagging and set up via tag management system
Responsible for execution of email marketing channel, as well as strategy with marketing leadership
Oversight of cardholder alerts delivered via third party email/text partners
Manage initiatives for cross platforms production to ensure consistency and connectivity with internal and external stakeholders and project managers
Retargeting logic set up and maintenance across media partners and integration into FNBO systems
Vet new technology solutions
Research trends and stay on top of industry benchmarks
Qualification
Required
Bachelor's Degree in Information Technology, Information Systems, or a relevant business area such as Marketing preferred; advanced degree in Business or engineering encouraged
5+ years of IT experience is required
Previous experience with Marketing Technologies
3+ years experience acting as a manager, or equivalent (responsibility greater than individual performer is required)
Experience sourcing, adopting, and scaling marketing technologies to support operations
Exposure to/experience with programmatic marketing systems (DSP, DMP, ad serving, Social Ads API Platforms, etc.)
Agency and outside technology vendor management
Travel as required
Preferred
Adobe Certifications
Experience with the Zeta Marketing Platform (ZMP) or similar enterprise marketing automation solutions
Experience in financial services or related regulated industries
Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance
Company
First National Bank GH
First National Bank Ghana received a universal banking license from the Bank of Ghana during the second half of 2015 with Richard Hudson as Chief Executive Officer.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$20MKey Investors
British International Investment
2025-12-09Debt Financing· $20M
Leadership Team
Joel Ainsah-Mensah
Head of Credit
Recent News
Business Ghana
2025-12-13
Business Ghana
2025-10-31
Company data provided by crunchbase