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Informa Connect - Global Finance · 3 hours ago

Associate Manager, Digital Campaign Marketing

New York, NY

Full-time

Hybrid

Mid Level

$67K/yr - $77K/yr

3+ years exp

Informa Connect is part of a global business with a network of trusted brands in specialist markets. The Associate Manager, Digital Campaign Marketing role involves overseeing inbound and outbound marketing campaigns and executing strategies for the global digital marketing services organization.

BankingVenture Capital

Responsibilities

Develop and execute comprehensive digital demand generation strategies aligned with business objectives and revenue targets

Plan, implement, and optimize multi-channel digital marketing campaigns across paid search, social media, display advertising, and email

Establish campaign KPIs and success metrics to measure performance and ROI of demand generation initiatives

Create and manage campaign calendars to ensure timely execution and coordination across marketing channels

Drive qualified lead generation or impression-based awareness through strategic digital marketing initiatives and conversion optimization

Develop and execute comprehensive digital marketing campaigns across multiple channels

Monitor campaign performance and optimize strategies based on data analytics

Manage digital advertising campaigns across platforms, including Google Ads, LinkedIn, Facebook, X (Twitter)

Manage and oversee email marketing campaigns including copywriting, segmentation, A/B testing, and performance analysis

Monitor campaign performance

Perform regular A/B testing to optimize campaign elements including ad copy, creative, landing pages, and CTAs

Analyze customer journey data to identify conversion barriers and implement solutions to improve funnel performance

Stay current on digital marketing trends and best practices to continuously improve campaign effectiveness

Partner with product marketing to ensure campaign messaging aligns with product positioning and value propositions

Collaborate with content team to develop compelling campaign assets that drive engagement and conversions

Present campaign results and insights to leadership team and key stakeholders

Lead marketing meetings with key internal customers

Leverage AI tools to generate email content for different customer segments to improve engagement rates

Deploy AI-powered content optimization to analyze past campaign performance and improve subject lines, body content, and visuals

Analyze industry and competitive data. Utilize meaningful and relevant data to improve effectiveness and efficiency of demand gen programs

Maintain tracking reports for all executed campaigns

Work within Project Management Platform to record campaign efforts, hours, program specifics and completion

Qualification

Digital marketing strategyLead generationCampaign managementData analysisEmail marketingA/B testingHTML knowledgeSocial media marketingMarketing automationProactive approachCreative writingCommunication skillsAttention to detailOrganizational skillsCollaborationPresentation skills

Required

BS/BA in digital marketing or a relevant field

3-5+ years of marketing experience, experience with managing a direct report a plus

Prior experience in fast-paced, B2B marketing environment is a PLUS

Ability to pivot between brands/markets supported by Informa Engage

Excellent copywriting, creative writing, and communication skills

Highly organized, strong attention to detail, with the ability to work in a deadline-oriented environment

Ability to work independently, coordinate multiple priorities, and meet multiple deadlines and high volume with a proactive approach

Email & social marketing, lead generation, tracking, and analysis

Acute attention to detail, deadline-oriented

Strong understanding of marketing fundamentals such as segmentation, A/B testing, data analysis, web analysis and marketing automation

HTML knowledge

Knowledge of social media platforms including LinkedIn, Facebook, Twitter for marketing outreach purposes, Google ad words

Strong proficiency with MS Office products (Word, Excel, PowerPoint, Teams)

Knowledge of Eloqua (similar CRM helpful) and knowledge/use of IIRIS

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment

Broader impact: take up to four days per year to volunteer, with charity match funding available too

Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Recognition for great work, with global awards and kudos programs

As an international company, the chance to collaborate with teams around the world