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Pluralsight · 5 hours ago

Sr. Director of Marketing Operations

United States

Full-time

Remote

Director/Executive

$187K/yr - $248K/yr

8+ years exp

Pluralsight is a leading learning platform dedicated to enhancing technology skills for the workforce. The Senior Director of Marketing Operations will lead the operational engine of the marketing organization, overseeing strategic planning, campaign and CRM operations, and budget management to drive alignment and accountability across all marketing functions.

E-LearningEdTechEducationInformation ServicesInformation Technology

Responsibilities

Architect and optimize the operational infrastructure for marketing, including workflow systems, intake processes, timelines, and cross-functional communication frameworks

Establish and govern scalable project management methodologies that drive operational rigor, speed, and accountability across the organization

Ensure alignment and operational consistency across brand, demand gen, lifecycle, product marketing, creative, and digital teams

Oversee end-to-end campaign workflow including prioritization, resourcing, and delivery

Provide executive oversight of CRM and marketing automation operations to enable coordinated, multi-channel programs across all lifecycle stages

Own the lead scoring strategy, scoring model development, and end-to-end routing processes to Sales and BDR teams

Define and manage the data structure and governance for marketing systems, partnering closely with Data Analytics and RevOps to ensure clean, accurate, and scalable data flows

Optimize lead management processes and enforce funnel tracking standards

Build scalable processes, playbooks, QA standards, and compliance frameworks for campaign execution

Partner with IT and RevOps to ensure data integrity, automation, and system interoperability across platforms

Oversee the annual marketing budget, including planning, forecasting, and ongoing financial management across all marketing functions

Partner with Finance, Accounts Payable, Procurement, and senior marketing leaders to ensure accurate budget allocation, forecasting discipline, and alignment with company-wide financial expectations

Oversee financial governance processes, including invoice workflows, coding standards, and financial controls, to ensure discipline and accuracy across the organization

Maintain real-time visibility into budget status through monthly reviews, variance analysis, and reconciliation with Finance

Establish standardized processes for expense tracking, accruals, reporting, and compliance, driving financial accountability across the marketing organization

Partner with the Enterprise PMO to drive cross-functional initiatives such as product launches, GTM alignment, and enterprise technology rollouts

Own marketing’s contributions within enterprise-wide initiatives, ensuring alignment, accountability, and on-time delivery across product, GTM, operations, and customer experience

Serve as marketing’s point of accountability for corporate governance, including procurement, vendor onboarding, data usage, and financial controls

Partner with Legal, Finance, Procurement, and PMO to ensure marketing adheres to all applicable policies and workflows

Develop scalable governance mechanisms that protect compliance standards while enabling operational agility

Build, mentor, and develop a high-performing Marketing Operations team

Champion cross-functional collaboration and influence senior stakeholders across marketing, revenue, finance, creative, and digital experience teams

Qualification

Marketing OperationsCRM PlatformsBudget ManagementProject ManagementData GovernanceSaaS ExperienceCompliance FrameworksAnalytical ThinkingLeadership SkillsCommunication SkillsOrganizational SkillsCross-Functional Collaboration