T. Rowe Price · 4 hours ago
Marketing Manager- Retirement Investments
United States
Full-time
Remote
Mid, Senior Level
$87K/yr - $148K/yr
5+ years expT. Rowe Price is a premier global asset management organization with over 85 years of experience, dedicated to helping people thrive through investment solutions. The Marketing Manager will contribute to cross-functional teams to develop and execute multi-channel marketing plans targeted at plan sponsors and retirement advisors, leveraging data-driven insights to refine strategies.
Business DevelopmentFinanceFinancial ExchangesFinancial Services
Responsibilities
Collaborates closely with cross-functional partners—including Retirement Plan Services segment leads, sales, and product teams—to design and execute targeted multichannel marketing campaigns that engage plan sponsors and retirement advisors. Makes recommendations on specific media and promotional channels to be employed to best promote supported products and services and drive targeted audience engagement. Determines appropriate measurement criteria and methods for newly suggested promotional audiences and tactics
Ensures all internal and external elements necessary to the successful execution of segment marketing plans are addressed, including securing the support of necessary internal marketing and distribution partners; ensuring all legal and compliance obligations are satisfied; and ensuring all necessary content is shared, reviewed, and approved by necessary external partners
Assesses and synthesizes key performance indicator data to provide recommendations on additional key performance indicators, benchmarks, and tactical marketing plan adjustments
Serves as the primary point of contact for repeatable deliverables impacting client and prospect experiences, ensuring the ongoing maintenance and streamlining of all such repeatable workstreams
Qualification
Required
Bachelor's degree or the equivalent combination of education and relevant experience
5+ years of total relevant work experience
Preferred
Demonstrated experience marketing investment products specifically within the retirement plan space (e.g., 401(k), 403(b), defined contribution, defined benefit plans), especially to plan sponsors and/or financial advisors
Experience developing tailored messaging and content for institutional audiences, including benefits committees, HR teams, or retirement plan consultants
Strong analytical skills with a track record of leveraging campaign performance data to optimize marketing strategies for institutional clients
Benefits
Competitive compensation
Annual bonus eligibility
A generous retirement plan
Hybrid work schedule
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits
Company
T. Rowe Price
T. Rowe Price is an investment management firm that focuses on funding technology startups.
5001-10000 employees
H1B Sponsorship
T. Rowe Price has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (80)
2024 (67)
2023 (58)
2022 (113)
2021 (67)
2020 (70)
Funding
Current Stage
Public CompanyTotal Funding
unknown1986-04-11IPO
Leadership Team
Ramon Richards
Chief Technology Officer
G
Geoffrey Hardin
Vice President, Senior Rates / FX Trader
Recent News
Business Insider
2025-12-25
2025-12-19
Company data provided by crunchbase