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eStoreLabs · 2 weeks ago

Brand Store Specialist | Freelance

United States

Full-time

Remote

Mid Level

eStoreLabs is a data-driven eCommerce powerhouse that helps global enterprises build online sales for brands. They are seeking a Brand Store Specialist to create and optimize Brand Stores across key US e-Retailer platforms while ensuring brand consistency, compliance, and performance analysis.

AdviceE-CommerceInformation TechnologySEO

Responsibilities

Creation and optimization of Brand Stores across key US e-Retailer platforms (Amazon, Walmart, Target, Instacart), including store architecture (homepage, subpages, categories) and implementation in Amazon Store Builder

Content management and quality assurance, including selection, uploading, proofreading, SEO optimization, and updates of banners, lifestyle images, videos, descriptions, CTAs, product catalogs, PIM maintenance, file management, and data migration

Brand consistency and compliance, ensuring alignment with brand guidelines, legal requirements, and coherence across Brand Stores, listings, and advertising

Strategy development and UX optimization, covering storytelling, sales-driven architecture, category recommendations, and advising on brand experience and content improvements

Performance analysis and reporting, using Store Insights, Brand Analytics, heatmaps, clicks, and user paths to deliver data-driven optimization and clear performance reports

Testing and continuous optimization, including A/B testing of layouts, messaging, and product selections to improve CTR, conversion rate, and time spent on site

Cross-functional collaboration and expertise, working closely with creatives, briefing designers and copywriters, participating in client meetings when needed, and staying up to date with eCommerce trends and e-Retailer functionalities

Qualification

ECommerce expertiseAmazon Seller/Vendor CentralPIM/DAM systemsDigital marketing principlesAnalytical skillsAdvanced English proficiencyProject managementCommunication skillsTeamwork skillsProblem-solving mindsetAttention to detail

Required

Strong eCommerce expertise, with proven experience across major e-retailers (Amazon, Walmart, Target, Instacart), including Brand Stores capabilities, best-in-class executions, and full proficiency in Amazon Seller/Vendor Central and Brand Stores

Experience with PIM/DAM systems, covering asset organization, maintenance, and content syndication across e-retailer platforms

Solid understanding of digital marketing principles, combined with strong analytical skills and effective project management to drive performance and optimization

Excellent communication and teamwork skills, with a positive attitude, problem-solving mindset, and high attention to detail

Advanced English proficiency (C1 or higher), enabling effective collaboration in an international environment