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Rain the Growth Agency · 1 hour ago

Director, CTV Media Strategy & Activation

United States

Full-time

Remote

Director/Executive

8+ years exp

Rain the Growth Agency is a national leader in DTC marketing and a fully integrated creative and media agency. The Director, CTV Media Strategy & Activation will drive strategic planning and activation of digital video initiatives, focusing on Connected TV campaigns while leading the Digital Video team and fostering strong client relationships.

AnalyticsBrand MarketingConsumer ResearchCreative AgencyCRMDirect MarketingInternetSEMSocial Media MarketingTV Production

Responsibilities

Establish strategic direction and account leadership across digital video initiatives

Champion CTV and Digital Video Innovation

Deliver strong industry POVs on ad tech, publisher developments, consumption trends and more

Responsible for shaping the vision and overarching strategy for Digital Video Planning

Act as a thought leader, standardize best practices, and streamline efficiencies & automation

Develop POVs on industry trends related to Digital Video and build senior-level client relationships

Provide leadership across the Digital Video team, including Associate Directors, Supervisors and Specialists

Responsible for account supervision and fostering strong relationships with key clients and internal stakeholders

Oversee development of effective performance and brand-building strategies specific to digital video

Develop education materials for both internal and external client use, providing the needed information on strategies, partnerships and adoption of ad tech

Partner with the cross-channel planning team and utilize audience tools, historical performance data, scorecards, and best practices specific to the client and industry to identify the best investment allocations within media campaigns

Report on department performance, progress against goals, and future strategies with senior executives

Manage digital video processes; ensuring they are current, effective, and adopted across the practice

Align programmatic initiatives with broader marketing and business objectives

Proven fluency in the major DSPs including The Trade Desk, DV360, Amazon, Yahoo and Viant – effectively understanding DSP strengths, areas of improvement and workflows

Ensure quality of work across digital video practices consistently meets Agency’s standards

Lead oversight and adherence to established internal processes and QA workflows for accurate and timely campaign activations

Maintain goals for the department, inclusive of certifications, training, growth opportunities and account assignments

Drive the development of departmental processes, standards, and best practices

Define the department’s objectives and ensure alignment with the Agency’s mission and goals

Discover new ways to leverage our media and ad tech partners, including data targeting, digital video innovation, and platform execution strategies

Identify opportunities for growth and expansion in digital video advertising services

Lead initiatives for departmental growth, including new business development, media & ad tech partnerships and continual internal education and advocacy of digital video

Lead channel specific inputs for business development pitches and act as initial client lead for new account onboarding needs

Maintain oversight of Digital Video – Performance Media POV development

Qualification

Digital Video StrategyCTV Campaign ManagementDSP ProficiencyAd Tech KnowledgeData AnalysisClient Relationship ManagementProject ManagementTeam Leadership