Apply on Employer Site

IDEAYA Biosciences · 2 hours ago

Senior Director, Darovasertib Brand Lead

South San Francisco HQ

Full-time

Hybrid

Director/Executive

$273K/yr - $337K/yr

10+ years exp

IDEAYA Biosciences is a precision medicine oncology company focused on developing transformative therapies for cancer. The Senior Director, Darovasertib Brand Lead will lead the US brand strategy and launch execution for Darovasertib, overseeing the marketing campaigns and ensuring alignment across various teams for successful market introduction.

BiotechnologyHealth CareOncologyTherapeutics

Responsibilities

Lead the overall Darovasertib brand strategy and launch execution, including positioning, messaging, and go-to-market planning across HCP and patient segments

Drive commercial readiness and ensure alignment across Medical Affairs, Market Access, Sales, Corporate Communications, and IDEAYA’s partner, Servier, for consistent life-cycle planning

Work with digital and patient lead to ensure alignment with brand strategy across various tactics

Translate complex clinical and scientific data into compelling, differentiated brand narratives that resonate with stakeholders

Oversee marketing campaigns, including guiding omnichannel execution (digital, field, congress, peer-to-peer), content creation, and tactical planning

Partner closely with the Sales Leadership and Field Teams to translate brand strategy into actionable field tactics, tools, and messaging that drive execution excellence and customer engagement

Develop and deliver field training materials and launch resources that ensure alignment, consistency, and confidence across all customer-facing teams

Collaborate with field insights and analytics to identify market opportunities, feedback trends, and competitive intelligence to continuously refine brand tactics

Serve as the strategic bridge between marketing and sales, ensuring real-time communication, alignment, and shared accountability for launch and post-launch success

Manage budget, agencies, and vendors to ensure high-quality, efficient execution and fiscal discipline

Lead a small team at the beginning with opportunity to grow with the brand/lifecycle

Continuously monitor brand performance and market dynamics, leveraging insights to optimize strategy and execution

Lead, mentor, and empower cross-functional teams, fostering a collaborative and high-performing culture

Represent the commercial voice in senior leadership discussions and contribute strategic input to pipeline and life-cycle planning

Travel: ~20%

Qualification

Oncology brand leadershipCommercial strategy executionCross-functional team leadershipDigital marketingPatient-centric marketingScientific communicationExecution excellenceMarket dynamics understandingStrategic thinkingCollaborationLeadership skills