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Harlo Products · 4 hours ago

Outside Sales Representative

Grandville, MI

Full-time

Hybrid

Mid Level

3+ years exp

Harlo is seeking an Outside Sales Representative to manage distributor relationships and drive sales growth for their rough terrain forklifts and related products. The role involves extensive travel across the United States to strengthen partnerships, conduct training, and support promotional efforts.

Machinery ManufacturingManufacturingWholesale

Responsibilities

Deliver the annual sales plan for the defined territory

Visit Harlo distributors across the United States on a regular travel schedule

Strengthen relationships with dealer principals, sales managers, and service departments

Conduct business reviews and provide strategic sales guidance to distributors

Collaborate with distributors to identify sales opportunities and establish sales targets

Support onboarding of new distributors and assist with sales process integration

Drive sales of Harlo rough terrain forklifts and related products through distributor channels

Identify, pursue, and open new dealers within distributor territories

Increase sales of OEM service parts and promote ongoing maintenance programs

Work closely with internal Harlo teams to develop sales forecasts and territory plans

Support promotional campaigns, show units, and targeted marketing efforts

Conduct in-person and virtual product training sessions for distributor sales and service staff

Ensure distributors understand key product advantages, specifications, and competitive positioning

Provide field feedback to Harlo’s engineering and product development teams for continuous improvement

Maintain up-to-date understanding of industry trends, competitor products, and market dynamics

Represent Harlo Products at trade shows, open houses, and customer events

Perform live equipment demonstrations highlighting Harlo’s product performance and reliability

Assist the marketing team with gathering customer testimonials, photos, and field insights

Support promotional material distribution and ensure brand consistency and visibility across distributors including dealer website

Promote Harlo’s genuine parts program and encourage use of factory-authorized components

Provide service departments with parts information, inventory suggestions, and warranty education

Assist in resolving product or parts-related issues in collaboration with Harlo’s technical support team

Qualification

Outside sales experienceMechanical aptitudeCRM systems proficiencyMarket trend analysisInterpersonal skillsPresentation skillsWritten communicationVerbal communicationSelf-motivatedGoal-oriented