TOM FORD FASHION · 2 hours ago
Sr. Director, Marketing & Communications
NYC Metro Area
Full-time
Hybrid
Director/Executive
$160K/yr - $175K/yr
7+ years expTOM FORD FASHION is seeking a Sr. Director of Marketing & Communications who will be responsible for designing and implementing effective marketing strategies to enhance the brand's market position. This role involves collaboration with various leadership teams to drive commercial success and customer loyalty through strategic marketing initiatives and event execution.
Apparel & Fashion
Responsibilities
Partner closely with Global Marketing, Merchandising, and Commercial teams to define and execute the Americas brand, communications, and marketing strategy across all channels, ensuring alignment with the Tom Ford Fashion global vision
In partnership with the President and Global Head of Marketing, establish clear priorities for the region to ensure strategic allocation of resources to maximize brand equity, client engagement, and ROI
Develop and oversee the annual marketing and communications budget, ensuring fiscal discipline and alignment with business objectives
Drive awareness, acquisition, and loyalty through integrated retail, digital, and experiential activations tailored to North American audiences
Ensure all brand touchpoints uphold the Tom Ford Fashion luxury standards and creative excellence
Lead the creation and execution of full-funnel marketing campaigns for key product launches, store openings, and regional brand initiatives
Build and maintain relationships with key media, publishers, and cultural stakeholders to drive editorial visibility consistent with brand positioning
Partner with Global Communications on celebrity, VIP, and influencer strategies to strengthen brand desirability in the region
Identify and forge strategic local partnerships and event collaborations that enhance visibility and connect the brand to cultural moments
Oversee regional event planning and execution — from concept through post-event analysis — ensuring creative excellence, financial accountability, and measurable ROI
Guide local teams in adapting global materials and messaging for market relevance
Establish and track KPIs to measure campaign and event effectiveness; lead post-mortems to apply learnings to future initiatives
Monitor competitor activity and evolving market trends, providing strategic feedback and recommendations to HQ
Collaborate with Global teams on consumer insights and leverage findings to refine regional strategies
Lead, inspire, and develop a high-performing team across marketing and communications disciplines
Champion cross-functional collaboration, empowering teams to deliver excellence in execution and innovation
Qualification
Required
7-10 years of progressive experience in luxury marketing, public relations and communications
Proven success leading integrated regional marketing strategies within a global brand framework
Strong understanding of the North American luxury consumer and media landscape
Deep aesthetic sensibility, business acumen, and ability to balance creativity with commercial priorities
Exceptional leadership, communication, and project management skills
Strong business acumen with experience managing P&Ls, budgets, and cost-efficiency programs
Exceptional interpersonal, analytical, and communication skills; thrives in a collaborative, high-performance environment
Highly organized, agile, and capable of managing multiple priorities in a fast-paced, client-focused setting
Travel as needed
Company
TOM FORD FASHION
TOM FORD IS A GLOBAL DESIGN HOUSE OFFERING EXCEPTIONAL LUXURY PRODUCTS ACROSS WOMEN’S AND MEN’S FASHION, ACCESSORIES, EYEWEAR AND BEAUTY.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
li Lee
Founder/Shareholder
Recent News
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2025-09-28
2025-08-30
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