Cowen | Rodriguez | Peacock ยท 1 day ago
Marketing Manager
San Antonio, TX
Full-time
Onsite
Senior Level
$120K/yr - $130K/yr
5+ years expCowen Rodriguez Peacock is a leader in personal injury law in Texas, dedicated to client advocacy and justice. The Marketing Manager will develop and implement marketing strategies across B2B and B2C channels, manage vendor relationships, and enhance brand visibility to drive revenue growth.
CommercialComplianceLegal
Responsibilities
Develop and implement comprehensive marketing plans across B2B and B2C channels
Manage and hold vendors accountable, ensuring spend is producing measurable results
Translate leadership visions into actionable marketing strategies that improve brand visibility and client acquisition
Track and report key marketing metrics, such as case acquisition costs and organic growth, to the leadership team
Strengthen and diversify our referral attorney network, enhancing the firm's revenue streams without compromising existing relationships
Support and scale direct-to-consumer marketing efforts, promoting our legal services through digital-only and community channels
Manage the Marketing Assistant and the Business Development Manager; report directly to the COO
Qualification
Required
5+ Years Experience: Demonstrated success in a marketing role, with experience in strategic planning and execution
B2B and B2C Expertise: Strong understanding of marketing dynamics across both referral-based and direct-to-consumer channels
Vendor Oversight: Proven ability to manage and evaluate marketing agencies, ensuring compliance with KPIs and performance goals
Analytical Skills: Proficiency in interpreting marketing data and using insights to optimize strategies and budgets. You don't need to personally execute SEO/PPC, but you must understand performance, ask smart questions, and direct vendors based on results
Leadership and Management: Experience managing a team, enhancing productivity, and guiding professional development
Legal Marketing Acumen: Familiarity with the legal industry is a plus, but the ability to quickly learn and adapt is essential
Benefits
Professional Growth: Enjoy opportunities for personal and professional development, with access to leadership and decision-making processes.
Innovative Environment: Work within a firm that values creativity, strategic thinking, and initiative, empowering you to make meaningful changes.
Team Collaboration: Collaborate with a dedicated team of professionals, fostering a supportive and motivating work culture.
Company
Cowen | Rodriguez | Peacock
Our goal is simple: settlements the size of Texas.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Brett Long
Chief Galvanizing Officer
Michael Cowen
Senior Partner
Company data provided by crunchbase