PepsiCo · 5 hours ago
Brand Communications Sr Manager - Flavored Sparkling Beverages
Purchase, NY
Full-time
Hybrid
Mid, Senior Level
$119K/yr - $199K/yr
7+ years expPepsiCo is seeking a Senior Manager of Brand Communications to join their U.S. Communications team focused on Mountain Dew and the Beverages Flavors portfolio. This role involves developing and executing integrated communications plans, managing agency partners, and collaborating with cross-functional teams to enhance brand engagement and cultural relevance.
Brand MarketingFast-Moving Consumer GoodsFood and BeverageManufacturing
Responsibilities
Strategic Planning & Execution: Support team in developing strategic communications plans aligned with brand objectives and marketing priorities
Media Relations & Storytelling: Cultivate relationships with media and influencers across sports, entertainment, F&B and lifestyle. Develop compelling narratives and media materials to drive earned coverage
Agency Management: Help oversee day-to-day agency activities, ensuring cost-effective programming and consistently flawless execution
Talent & Partnership: Provide strategic counsel on high-level partnerships and programs that include key talent and influencer deals, sports and media partnerships
Insights & Measurement: Use analytics and consumer insights to optimize campaign performance and inform future strategies. Partner with Measurement & Reporting COE to implement & champion new measurement models and processes
Issues & Crisis: Stay informed of key issues and trends impacting the company and industry as well as current events that may impact programming. Assist in developing and executing brand-specific crisis management plans, when necessary
Cross-Functional Collaboration: Partner with marketing, corporate communications, and internal teams (legal, CX) to ensure alignment, protect brand reputation and avoid unnecessary risks
Internal Communications: Champion brand communications campaigns internally and partner with employee comms. teams to develop internal amplifications that will help drive employee awareness and engagement
Qualification
Required
7+ years of PR experience managing brand communications in a fast-moving consumer goods category preferred; agency experience a plus
A self-starter with a desire to learn
Strong media relations skills including strategic planning, the ability to story-mine and pitch top-tier reporters
Strong expertise in navigating influencer/talent/partnership programming and protocols
Strong understanding of social media, including new and emerging channels and analytics
Excellent oral and written communications skills - including presentations and media materials - and an ability to develop materials under tight timelines
Proven track record of driving successful, insight-based, high-impact creative communications programs that deliver against brand business objectives, on time and within budget
Proven ability to interact with, manage, and influence cross-functional teams and agency partners, and work in a matrixed environment
Strong decision-making and problem-solving skills
Strong agency and/or client relationship management skills
Excellent time management, organizational and project management skills
Some travel required
Preferred
BA in English, Communications, PR or related field preferred
Benefits
Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Company
PepsiCo
PepsiCo is a food and beverage company.
10001+ employees
H1B Sponsorship
PepsiCo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (50)
2024 (52)
2023 (62)
2022 (61)
2021 (49)
2020 (34)
Funding
Current Stage
Public CompanyTotal Funding
$4BKey Investors
Elliott Management Corp.National Safety Council
2025-09-02Post Ipo Equity· $4B
2024-06-13Grant· $0.02M
2017-12-20IPO
Leadership Team
Alex Carreteiro
CEO PepsiCo Brazil & South Cone (Chile, Arg, Uru, Par) Foods
Mohamed Shelbaya
CEO PepsiCo Middle East & Africa
Recent News
2025-12-30
The Motley Fool
2025-12-30
The Motley Fool
2025-12-28
Company data provided by crunchbase