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Wellstar Health System · 6 hours ago

Director, Market Communications

Marietta, GA

Full-time

Onsite

Director/Executive

7+ years exp

Wellstar Health System is a leading healthcare organization dedicated to enhancing the health and well-being of the communities it serves. They are seeking a Market Communications Director to lead strategic communications across hospitals, focusing on internal communications, media relations, and brand messaging to support hospital priorities in patient care and community engagement.

FitnessHealth Care

Hiring Manager

Erica Strahl, RACR

Responsibilities

Oversee communication strategies that keep hospital team members informed, engaged, and aligned with organizational values, innovation initiatives, clinical developments, career growth and benefits, as well as other critical information

Create, edit, and manage content across market-level platforms including social media, e-newsletters and tailored, targeted hospital leadership communication

Oversee production of visuals, video, and digital media assets in collaboration with External Relations/Media team

Support leadership communications, staff updates, and change management messaging across departments

Provide communications support to hospital executive teams, HR, Wellstar Wellness, and health park(s) associated with assigned hospitals

Serve as project manager for high-visibility internal events, leading content development in support of hospital leadership and coordinating logistics with Wellstar Events team and/or external events vendor

Design and implement multi-channel communication strategies that promote the hospitals mission and innovation in care delivery

Leverage emerging technologies and platforms to modernize communication approaches, including digital storytelling, social media campaigns, and engagement tools

Participate with hospital leadership in Hospital Incident Command System (HICS), or emergency management, calls and coordinate internal and external communications responses with the External Affairs teams

Serve as liaison between market leadership and the External Relations media team; actively participate in storytelling efforts and content development and maintain positive relationships with regional media

Partner with the Marketing team to develop campaigns that promote hospital services, new programs, and strategic priorities

Ensure consistent and compelling brand messaging that maintains Wellstar brand identity across all communication platforms and touchpoints

Track communication effectiveness using analytics and KPIs; regularly report on progress and recommend refinements

In support of hospital president, participate in team-member feedback sessions and community listening to improve communication relevance and impact

Performs other duties as assigned

Complies with all Wellstar Health System policies, standards of work, and code of conduct

Qualification

Strategic communicationsCommunity health principlesMedia relationsDigital tools proficiencyCrisis communicationMulti-stakeholder collaborationHealth literacyFundraising communicationsHIPAA familiarityCommunication skills

Required

Bachelors Communications Studies/Speech Communication and Rhetoric-Preferred or Bachelors Other

Minimum 7 years of corporate/organizational communications experience in developing and managing communication strategies

Strong understanding of community health principles, public health messaging, and health literacy

High Strategic thinker who can offer actionable recommendations to improve market share, community presence, and overall reputation and effectively partner with the System to design and implement those plans

High Excellent written, verbal, and visual communication skills with attention to tone, accessibility, and cultural relevance

High Proven success in multi-stakeholder collaboration, community development initiatives, or regional partnerships

Medium Experience in media relations, crisis communication, and fundraising communications

Medium Proficiency with digital tools, such as social media platforms, email marketing systems, and analytics dashboards

Medium Familiarity with HIPAA and healthcare-related communication standards