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Lev · 2 hours ago

Growth Marketing Manager

New York, NY

Full-time

Onsite

Mid Level

3+ years exp

Lev is transforming the commercial real estate financing space with a digital platform that connects borrowers and brokers to lenders. The Growth Marketing Manager will oversee Lev's growth engine, focusing on both paid acquisition and innovative growth strategies, while collaborating closely with product marketing to drive distribution and ROI.

Commercial Real EstateFinTechMarketplaceReal EstateReal Estate Investment

Growth Opportunities

Responsibilities

Work with our agency to own paid growth

Manage and scale LinkedIn, Google, and emerging channels (including LLM-driven discovery)

Continuously test new audiences, offers, and formats, not just bids and budgets

Build and experiment with PLG-style growth

Partner with product to design acquisition loops tied to free tools, features, and utilities

Launch lightweight tools, calculators, or workflows that drive organic demand and lead capture

Ship landing pages and growth assets yourself

Use vibe coding, AI tools, and modern builders to create and iterate on: landing pages, microsites, and tool-driven lead magnets

Move from idea → live experiment without engineering dependency

Non-traditional growth experimentation

Test creative, unconventional campaigns that cut through noise

Evaluate partnerships, co-marketing opportunities, and distribution hacks with clear measurement frameworks

Obsess over measurement and efficiency

Build clear attribution and reporting across channels

Understand CAC, payback, and pipeline impact, not just CPL

Treat every dollar as your own and prove where it’s working (or not)

Constant experimentation

A/B test relentlessly across ads, landing pages, tools, and onboarding flows

Kill losing ideas quickly and double down on winners

Qualification

Growth MarketingPerformance MarketingB2B SaaS ExperiencePaid Channel ManagementAnalytics FluencyAttribution ModelingVibe CodingAI Tools ProficiencyExperimentation MindsetCollaboration Skills