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Interactive Strategies · 4 hours ago

Senior Manager, Strategic Communications & Growth

Washington, DC

Full-time

Hybrid

Mid, Senior Level

$82K/yr - $100K/yr

5+ years exp

Interactive Strategies is looking for a Senior Manager, Strategic Communications & Growth to play a key role in shaping how we tell our story and building lasting client relationships. In this role, you'll lead new business and marketing efforts that position Interactive Strategies as a trusted partner to prospective clients across sectors.

AdvertisingInformation TechnologyInternet

Responsibilities

Qualify inbound leads and build new client relationships

Develop thoughtful proposals and presentations that include original strategic thinking and ideas

Work across teams (Strategy, Design, Content, Technology & Marketing) to develop detailed and accurate project budget estimates

Maintain and improve the library of proposal and presentation templates, keeping them up to date and recommending improvements where appropriate

Maintain relationships with clients established during the new business process to foster account growth and support project teams

Collaborate across teams to continuously improve the use of Hubspot CRM to capture client data, track revenue, create email lists, and manage client communications

Lead cross-functional collaborative efforts to develop and execute annual, quarterly, and monthly marketing plans across paid, earned, and owned channels to broaden our IS brand awareness

Collect, interpret, and report paid campaign performance data and make optimization recommendations to executive leadership on a quarterly basis

Lead weekly New Business & IS Marketing meeting to keep leadership informed on all active proposals, leads, and marketing efforts

Own the management of the IS organic/owned content editorial calendar

Manage annual award and directory submissions

Oversee the production of website content, including case studies, blog posts, and updates to general services pages

Manage the planning and execution of IS-hosted webinars

Identify speaking opportunities where key staff can present and help raise awareness of the company with potential clients

Identify and attend networking events to connect with potential clients

Support the operations team in the planning of IS

Nurture partnerships with technology providers

Qualification

B2B marketingBusiness developmentProposal developmentCRM proficiencyMicrosoft OfficeProject managementSound judgementWriting skillsDetail-orientedCollaborative mindset