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INSHUR · 4 hours ago

Head of Marketing

New York, NY

Full-time

Hybrid

Director/Executive

$180K/yr - $245K/yr

INSHUR is a company pioneering the future of autonomous vehicle insurance and redefining the future of mobility. They are seeking a Head of Marketing to develop a global marketing strategy, guide brand development, and mentor a marketing team to support the company's growth.

Auto InsuranceCommercial InsuranceInsuranceInsurTech

Growth Opportunities

Responsibilities

Develop and coordinate a global marketing strategy across the US and Europe, guiding major initiatives and setting the vision for all efforts

Create a scalable demand generation engine, designing and implementing multi-channel acquisition strategies with focus on the US market

Guide brand and narrative development, collaborating with external brand and PR agencies to define INSHUR's market identity

Partner with Product and Sales teams to design and deliver regional go-to-market strategies

Develop and mentor a dedicated marketing team, nurturing talent and supporting the growth of marketing professionals

Support data-informed decision making, leveraging analytics and ROI metrics to enhance performance across all marketing channels

Ensure marketing compliance, embedding regulatory standards into strategies and campaigns

Qualification

Marketing LeadershipPerformance MarketingMarketing AnalyticsProduct MarketingBrand DevelopmentRegulatory UnderstandingIntellectual CuriosityTeam MentoringStrategic ThinkingAdaptabilityProblem Solving

Required

Proven Marketing Leadership: Demonstrated success in senior roles at insurtech, fintech, or spin-out insurtech brands from traditional insurance carriers is ideal, though we'll also consider candidates from high-growth SaaS companies

“T Shaped” Marketing Expertise: Comprehensive understanding of major marketing domains with deep expertise in performance marketing

Strategic & Hands-On: Ability to develop strategy while being comfortable with hands-on execution

Data-Informed: Excellent grasp of marketing analytics and attribution, using insights to enhance performance

Product Marketing Expertise: Proven track record of launching and nurturing new technology or finance products

Brand & Narrative Leadership: Experienced at defining brand positioning and creating compelling market stories

Regulatory Understanding: Familiarity with regulated environments, ensuring campaigns remain compliant while creating impact