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P.F. Chang's · 2 hours ago

Social Media Manager

Scottsdale, AZ -- 8377 E. Hartford Dr., Scottsdale, AZ, 85255

Full-time

Onsite

Mid Level

3+ years exp

P.F. Chang's is looking for a highly organized Social Media Manager to manage and grow their social media channels. The role involves overseeing the content calendar, creating engaging social media content, and collaborating with the marketing team to align social media strategies with business goals.

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Responsibilities

Managing content calendar and publishing all social content across our channels

Writing social post copy, reposting UGC, and engaging with our online community

Developing and pitching fun creative ideas for our social media platforms

Translating social and cultural trends into fun engaging social content (including memes, trends, and other timely pop-culture moments)

Delivering impactful, optimized social first assets that are platform specific

Visiting our restaurants and shooting content for TikTok, Instagram, and other social platforms as well as capturing content onset of photo shoots

Working with marketing team to brainstorm fun ideas for social media that ladder back up to our larger business goals and marketing calendar

Working closely with leadership on platform strategies, social media reporting, influencer marketing campaigns and the most effective ways for us to show up online

Creating impactful social media content that drives forward our social and brand KPIs and business objectives (follower growth, social engagement, brand awareness and sales)

Building out our influencer gifting and seeding program in partnership with our social media lead

Replying to DMs and some community management support in addition to working with our community management agency

Qualification

Social media managementContent strategyPerformance optimizationEditing tools knowledgePublishing tools knowledgeInfluencer marketingTrendsCommunity engagementWriting skills

Required

3-5 years of hands-on experience managing brand social media channels, including content strategy, calendar management, publishing, and performance optimization across platforms such as Instagram, TikTok, and Meta

Knowledge of editing tools like Adobe, Capcut, Canva, TikTok, Premiere, etc

Knowledge of publishing tools like Emplifi, Sprout Social, and Meta Business Suite

Familiarity with social listening tools and responding in real time

Comfortable being on camera and behind the camera, working with talent and showing up on P.F. Chang's TikTok and Instagram

Strong writing skills and knowledge of online trends and social media platforms

Experience making memes and quick low-fi social media content that is highly sharable

Familiarity with influencer marketing and working with content creators