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CINC Systems · 4 hours ago

Channel Marketing Manager

Duluth, GA

Full-time

Hybrid

Senior Level

5+ years exp

CINC Systems is a leading technology partner for community association management companies, providing an integrated platform for accounting and operations. The Channel Marketing Manager will develop and execute marketing strategies to enhance brand awareness and drive sales through partnerships with banks and software vendors.

SaaSSoftware

Growth Opportunities

Responsibilities

Build and execute a channel marketing strategy that drives qualified pipeline sourced from banking, software, and client partners

Develop annual and quarterly co-marketing plans aligning CINC pipeline objectives with partner goals and revenue targets

Identify and prioritize partner opportunities based on market fit, impact, and scalability

Lead the development of co-branded collateral, partner toolkits, landing pages, case studies, and social content

Create and manage multi-touch campaigns (e.g. email, webinars, content, events, ABM) with and through partners to increase product awareness and generate leads

Launch partner enablement programs to improve engagement and deal flow

Serve as a day-to-day marketing liaison for key bank, software, and client partners

Collaborate with partner teams on messaging, joint announcements, and promotional activities

Support partner sales teams with training materials, pitch decks, competitive content, and incentives to motivate behavior

Track partner campaign performance, revenue influence, and pipeline contribution

Deliver insights and recommendations to leadership and partner stakeholders

Ensure all co-marketing activities are optimized and measurable

Qualification

Channel marketingPartner marketingDemand generationB2B SaaS marketingCRM proficiencyMarketing automation toolsProject managementCommunication skillsContent creationData-driven mindsetRelationship building