EDZ Systems · 5 hours ago
Video Marketing Specialist
United States
Part-time
Remote
Entry, Mid, Senior Level
$25/hr - $29/hr
1+ years expEDZ Systems is scaling out its digital advertising efforts and is looking for a Video Marketing Specialist to manage the production of short-form Connected TV advertisements. The role involves creating compelling video assets, collaborating with marketing teams, and optimizing content based on performance data.
ConsultingSoftwareSoftware Engineering
Responsibilities
Concept, storyboard, and produce 15–30 second CTV advertisements optimized for viewability, completion rate, and conversion
Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV, YouTube TV, Samsung TV Plus) including:
Aspect ratios: 16:9 (1920x1080), with awareness of 4K deliverables where required
Encoding specs: H.264/H.265 codec, MP4 container, minimum 15 Mbps bitrate
Audio: AAC stereo, -24 LUFS loudness normalization
File size and duration compliance per platform
Implement proper QA protocols: safe zones, caption/subtitle embedding (SRT/VTT), color-safe output, and frame-accurate trimming
Collaborate with copywriters and brand teams on scripting that fits 15–30s constraints while communicating key value propositions
Adapt CTV master assets into social formats: 9:16 (Stories/Reels/TikTok), 1:1 (Feed), 4:5 (Instagram Feed)
Create motion and static variants for display, programmatic, and email campaigns
Resize and re-edit for OTT pre-roll (6s, 15s bumpers) and YouTube (skippable/non-skippable)
Develop storyboards and shot lists for multi-platform campaigns
Partner with media/performance teams to analyze creative performance (VTR, CTR, completion rate, CPA)
Execute A/B and multivariate creative tests; iterate based on data insights
Maintain creative test velocity: minimum 2-3 new variants per campaign cycle
Document learnings and contribute to internal creative best practices
Manage projects through Monday.com or Microsoft Teams
Participate in creative reviews, feedback sessions, and cross-functional planning
Maintain organized asset libraries and version control
Support brand consistency across all channels
Qualification
Required
1–2 years in video production/editing for digital advertising (Junior Level)
At least 1 CTV/OTT ad sample (15–30s); 2–3 social video samples; basic storyboard examples (Junior Level)
Strong editing fundamentals, understanding of ad specs, eagerness to learn CTV ecosystem (Junior Level)
3–5 years in video marketing, digital advertising, or agency environment (Mid-Level)
3+ CTV/OTT ads with documented performance outcomes (CTR, VTR, completion rates); A/B test examples; storyboards (Mid-Level)
Proven ability to optimize for performance, cross-channel adaptation experience, can work independently (Mid-Level)
6+ years with leadership experience in video/creative teams (Senior Level)
Comprehensive portfolio with campaign case studies, performance lift documentation, strategic recommendations (Senior Level)
Creative strategy ownership, team mentorship, campaign optimization, stakeholder management (Senior Level)
Proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve equivalent)
Understanding of CTV ad ecosystem: programmatic buying, DSP platforms, measurement methodologies
Knowledge of video encoding, compression, and delivery standards
Strong visual storytelling within strict time constraints
Ability to write or collaborate on ad copy and CTAs
Preferred
Experience with The Trade Desk, DV360, Google Ad Manager, or Roku Direct Publisher
Motion graphics expertise: After Effects expressions, Cinema 4D, or similar
Sound design and audio mixing capabilities
Familiarity with broadcast/linear TV ad production
Experience in B2B/Enterprise customer verticals
Knowledge of accessibility standards (WCAG) for video
Photography/cinematography skills for original content capture
Experience managing external vendors, freelancers, or agency partners
Company
EDZ Systems
EDZ Systems is a certified minority- woman-owned small business providing software development and strategic consulting services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Elizabeth DeZeeuw
President and Chief Executive Officer
Recent News
Business Journals
2022-05-25
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