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Alyne Group · 2 hours ago

Paid Ads Specialist

United States

Full-time

Remote

Entry, Mid Level

3+ years exp

Alyne Group is committed to empowering clients through digital solutions and is seeking a Paid Ads Specialist/Expert. The role involves planning, executing, optimizing, and analyzing paid advertising campaigns across various digital platforms, requiring a strong understanding of digital advertising principles and excellent analytical skills.

Computer Software

Responsibilities

Develop and execute comprehensive paid advertising strategies aligned with company goals and target audience

Identify key performance indicators (KPIs) and set measurable objectives for each campaign

Conduct thorough audience research and segmentation to optimise targeting and messaging

Create, launch, and manage paid advertising campaigns across various platforms, including Google Ads (Search, Display, Video), Facebook Ads, Local Service Ads, LinkedIn Ads, Twitter Ads, TikTok, and other relevant channels

Monitor campaign performance daily and make data-driven adjustments to optimise results

Implement A/B testing strategies to improve ad performance and conversion rates

Manage budgets effectively to maximise ROI and ensure campaign objectives are met

Collaborate with the creative team to develop compelling ad creatives, including copywriting, imagery, and video content

Ensure all ad creatives adhere to brand guidelines and resonate with the target audience

Analyse campaign performance metrics, such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), etc

Generate regular reports to track progress against KPIs and provide insights for optimisation

Identify trends, opportunities, and areas for improvement based on data analysis

Qualification

Paid Advertising StrategyGoogle AdsFacebook AdsAnalytical SkillsCampaign ManagementMarketing Automation ToolsGoogle Ads CertificationCreative ThinkingCommunication Skills

Required

Bachelor's degree in Marketing, Advertising, Business Administration, or related field

3+ years of experience in digital marketing, with a focus on paid advertising

Proven track record of managing successful paid advertising campaigns across multiple platforms

In-depth knowledge of digital advertising platforms, including Google Ads (Search, Display, Video), Facebook Ads Manager, LinkedIn Ads, Local Service Ads, etc

Strong analytical skills with the ability to interpret data and make data-driven decisions

Excellent communication and collaboration skills, with the ability to work effectively cross-functionally

Creative thinking and problem-solving abilities

Google Ads certification and/or other relevant certifications are a plus

Experience with marketing automation tools and CRM platforms is desirable

Ability to thrive in a fast-paced, results-oriented environment