Finger Lakes Wine Alliance ยท 5 hours ago
Assistant Marketing Manager
Geneva, NY
Part-time
Hybrid
Entry, Mid Level
$20/hr - $25/hr
2+ years expFinger Lakes Wine Alliance is a marketing alliance focused on promoting the Finger Lakes AVA and its wines. The Assistant Marketing Manager will oversee day-to-day content and campaigns, support events, and create tools for member engagement to enhance visibility and revenue.
Non-profit Organization Management
Hiring Manager
Amy Navor, MBA
Responsibilities
Support a flagship industry gathering (invites/RSVPs, press list support, run-of-show, onsite, post-event recap)
Maintain a pipeline of thought-leadership stories for winemakers/owners; build media-ready kits
Coordinate an annual industry brief
Own social/email/web calendars; write short copy and publish via WordPress
Assist coordinating an in-region immersion program
Produce sales tools and a lightweight learning resource for members
Build member toolkits (copy, imagery, posting guidance); keep media/trade/distributor/member lists current
Research and track sponsorship prospects; prep pitch materials; assist with deliverables and simple sponsor reporting
Track grant calendars/requirements; assemble supporting docs; draft basic sections
Provide planning and onsite support for a signature fundraising activation (ticketing/RSVPs, sponsor touchpoints, post-event summary)
Build lightweight dashboards; report KPIs (reach, engagement, traffic, conversions, media hits, attendee counts)
Drive timelines and checklists across projects; proactively unblock
Prepare board-ready updates and recaps
Assist with bi-weekly newsletter layout and deployment
Handle embargoed materials with discretion; uphold brand standards
Qualification
Required
HS diploma/GED required
2+ years in Marketing, Sales, or Agency (advertising/PR/digital/experiential)
Foundation in beverage alcohol or CPG marketing; wine trade exposure a plus
Strong project & time management; excellent attention to detail; comfort with data-driven recommendations
21+, valid driver's license; able to lift up to 40 lbs (case of wine)
Exercises sound judgment; maintains confidentiality
Google Workspace, Microsoft Office, WordPress
Social & scheduling: Instagram, Facebook, LinkedIn; Meta Business Suite
Email/CRM: Mailchimp/HubSpot/Constant Contact (or similar)
Analytics: GA4, native social analytics; basic dashboarding in Sheets/Excel
Creative: Canva (Adobe CC a plus)
Some wine knowledge required
Preferred
Bachelor's degree preferred (Marketing/Business/Communications)
Nice to have: basic photo/video capture & short-form editing (Reels)
WSET Level 2 a plus
Company
Finger Lakes Wine Alliance
We are the leading hand in advocating for Finger Lakes Wine.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase