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Kammok® · 7 hours ago

Growth & Performance Marketing Lead

Austin, TX

Full-time

Onsite

Mid, Senior Level

2+ years exp

Kammok® is a company dedicated to designing performance outdoor gear, and they are seeking a Growth & Performance Marketing Lead to enhance their marketing execution. This role focuses on maximizing agency effectiveness, optimizing marketing initiatives, and driving scalable revenue through data-driven strategies and performance metrics.

CommunitiesE-CommerceEducationLifestyleOutdoorsSporting GoodsTravel

Responsibilities

Serve as the connective tissue between brand, performance, creative, and agency partners

Translate business goals into actionable marketing plans that drive efficient growth

Own key performance metrics including CAC, conversion, ROAS, engagement, and funnel performance

Build dashboards, reporting rhythms, and insight summaries that inform decision-making

Identify inefficiencies across channels and partners and proactively optimize spend and execution

Manage and maximize agency output across paid media, email/SMS, and creative execution

Ensure agencies are aligned with Kammok's brand voice, priorities, and performance expectations

Act as a strong internal owner who can brief, refine, approve, and deploy work quickly

Balance agency leverage with in-house execution to keep the team lean and effective

Lead execution of select brand content shoots in partnership with Creative

Help translate creative assets into high-performing campaigns across DTC, email, social, and retail support

Ensure content is not just beautiful - but purposeful, timely, and conversion-aware

Support storytelling that builds long-term brand equity while driving near-term results

Manage and execute organic social media campaigns, and customer engagement

Recruit, manage and support content creators, brand ambassadors, and affiliate marketing

Partner on ownership of Kammok.com & cliqproducts.com performance, including merchandising, campaigns, and testing

Support A/B testing, CRO initiatives, and customer journey improvements

Work closely with CX to ensure post-purchase experience supports loyalty, retention, and advocacy

Partner with Product, CX, Sales, and Operations to ensure marketing supports the full business

Capture and share customer insights that inform product, messaging, and experience design

Foster a culture of experimentation, learning, and accountability across marketing initiatives

Model servant leadership and consistently ask: "What is best for Kammok & CLIQ brands, and how does this unlock long-term brand value?"

Own weekly performance reporting

Build and maintain a simple, ruthless growth dashboard

Decide where to scale spend and where to cut

Diagnose whether issues are due to creative, media buying, or conversion

Own the relationship with performance agencies

Set clear production and performance SLAs (e.g. ad volume, testing cadence)

Hold agencies accountable to results, not activity

Decide when to replace agencies and when to consolidate

Partner with Creative to ensure content is created efficiently & for performance

Translate brand assets into ads, emails, and site experiences that convert

Help plan quarterly content shoots & weekly ad production with clear performance briefs

Ensure assets are reused intelligently across channels

Ensure email/SMS meaningfully improves blended CAC

Prioritize the highest-ROI flows and campaigns

Partner with CX to improve post-purchase experience and repeat rate

Support structured CRO testing (not random experiments)

Support retail and fleet sales with performance-informed assets

Use customer data for product and merchandising decisions

Qualification

Growth MarketingPerformance MarketingPaid Media ManagementData AnalysisMeta AdvertisingGoogle AnalyticsShopifyAmazon MarketingAnalytical SkillsCommunicationCross-Functional CollaborationCreative MindsetLeadership