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Silverback Strategies · 8 hours ago

Paid Media Manager

United States

Full-time

Remote

Mid Level

3+ years exp

Silverback Strategies is a performance marketing agency focused on helping marketing leaders drive growth. The Paid Media Manager will serve as a subject matter expert in Paid Media, leading account strategy, managing client relationships, and executing campaigns to enhance clients' marketing performance.

AdvertisingSearch EngineSemantic SearchSEOSocial Media MarketingWeb DesignWeb Development

Growth Opportunities

Hiring Manager

Steve Dyson, SHRM-CP

Responsibilities

Responsible for the strategy development, innovation, and tactical execution + performance of small-but-impactful portfolio Paid Media client accounts. (3-5 clients)

Plan, implement and audit paid media campaigns & strategies that align with client KPIs, marketing, and business goals

Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)

Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships

Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing

Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients

Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change

Collaborate with Silverback's Creative Director and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed

Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices

Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation

Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance

Qualification

Paid Media StrategyPaid Search ExpertiseSocial Media CampaignsData AnalysisClient ManagementBusiness AcumenProject ManagementExcel/Google SheetsCuriosityAdaptabilityTeam Collaboration

Required

A minimum of 3+ years of paid media agency experience - ideal candidate has 3-5 YOE

Previous performance agency experience is a MUST-HAVE!

Must-have experience managing both Paid Search and Social campaigns. (Main platforms are Google & Meta; secondary platforms are LinkedIn and TikTok)

You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the Paid Media engagement with your assigned clients

Your ability to tie Media wins to a measurable impact on the clients' business, revenue, etc is crucial

You MUST have prior experience taking 'full ownership' of client(s) in a similar vein in order to succeed at Silverback

You're a whiz in Excel and/or Google Sheets. Complex sets of data don't throw you, and you're comfortable analyzing & breaking down data using GA4 and other tools to produce clear, insightful, and meaningful reports for clients

You run a clean calendar and keep priorities straight. Competing demands don't throw you

Preferred

Curiosity & 'Get Sh*t Done' Mentality: You'd rather take a big swing and miss than sit around twiddling your thumbs. You're energized by & thrive in an environment where no two days are the same, and results are king. You're relentlessly curious, eager to learn, and willing to make mistakes in the name of progress & growth

Adaptability & Growth: Feedback fuels you. You lean into change, sharpen your skills, and push yourself and your team to get better every day