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BlueCat · 2 hours ago

Go-to-Market Enablement Program Manager

United States

Full-time

Remote

Mid Level

3+ years exp

BlueCat is a key player in Intelligent Network Operations, providing solutions that enhance agility and mitigate risks. They are seeking a dynamic Go-to-Market Enablement Program Manager to lead enablement efforts for sales conversion strategies and cross-sell initiatives, partnering closely with various stakeholders to equip the Go-to-Market team.

AppsCloud ComputingComputerEnterprise SoftwareMobile DevicesNetwork SecurityVirtualization

Growth Opportunities

Responsibilities

Collaborate with Product and Marketing teams to understand solution offerings and develop go-to-market readiness plans

Design and deliver enablement programs that train the Go-to-Market Team on value propositions, competitive positioning, buyer personas, and use cases

Create sales playbooks, cheat sheets, and battle cards tailored to new offerings

Build targeted enablement plans to promote cross-portfolio awareness and integrated solution selling

Analyze pipeline and account data to identify cross-sell opportunities and tailor training initiatives

Partner with field sales leaders to drive alignment on account planning and customer engagement strategies

Equip the sales team with tools, messaging frameworks, and talk tracks to convert prospects and expand within existing accounts

Develop enablement focused on moving customers from perpetual to subscription based sales

Track program adoption and effectiveness through KPIs such as sales cycle time, win rate, and conversion rate

Leverage sales enablement platforms (e.g., Highspot, Gong) and LMS tools to distribute and track training content

Measure impact of enablement programs using qualitative feedback and performance metrics including sales performance and pipeline

Act as a liaison between field teams and corporate functions to ensure feedback loops and continuous improvement

Qualification

Sales EnablementB2B Sales ProcessesTechnical SellingCRM (Salesforce)Sales Enablement ToolsPerformance AnalyticsInstructional DesignFacilitation SkillsProject ManagementCommunication SkillsStorytellingStrategic Thinking