KAYAK · 7 hours ago
B2B Marketing Manager, K4B
Miami, FL
Full-time
Onsite
Senior Level
7+ years expKAYAK is the world’s leading travel search engine, and they are seeking a B2B Marketing Manager for their KAYAK for Business division. This role involves implementing B2B marketing strategies, developing integrated marketing programs, and collaborating with various teams to enhance partner engagement and drive revenue growth.
InternetLeisureSearch EngineTravel
Responsibilities
Lead the implementation of B2B marketing strategies that support product adoption, partner activation, and global revenue goals
Develop cross-channel programs across digital, social, paid media, event sponsorships, and partner channels
Translate product updates and market insights into clear, compelling marketing narratives
Lead the strategy, planning, and execution of paid media campaigns across B2B channels, including LinkedIn, Google, programmatic, and industry publications
Build media plans that support pipeline generation, account engagement, and brand awareness across mid-market and enterprise audiences
Own budget allocation, pacing, and optimization to maximize ROI and cost efficiency across channels
Partner closely with Sales to translate business goals into targeted paid media strategies that drive measurable outcomes
Evaluate and manage media vendors, agencies, and platforms to ensure best-in-class targeting, tracking, and reporting capabilities
Ensure all media buys reinforce KAYAK for Business’s positioning, messaging, and creative standards across all campaign deliverables
Partner with Brand Strategy to understand customer behavior, campaign performance, and unmet opportunities
Work with Brand Strategy to maintain a full-funnel measurement framework including attribution, lead quality analysis, and campaign performance dashboards. Turn data into actionable recommendations for future marketing, content, and enablement programs
Track KPIs and communicate performance trends clearly to leadership
Work alongside PR to identify, evaluate, and secure high-impact event sponsorships including: industry conferences, trade shows, and partner summits, that align with pipeline goals and target audience segments
Work with PR to manage end-to-end sponsorship activation, including booth experience, speaking opportunities, creative assets, lead capture workflows, and post-event follow-up
Analyze sponsorship performance using KPIs such as lead quality, account engagement, brand visibility, and ROI to inform future investment decisions
Act as a connector between Sales, Product, Creative, Brand, PR, and Comms to ensure consistent messaging and aligned priorities
Partner with Creative to produce content that resonates with business travelers, enterprise clients, and partners
Support go-to-market planning for new features, integrations, and partnerships
Help maintain high-quality internal communication and alignment across global regions
Qualification
Required
7 years of B2B marketing experience (ideally in SaaS, travel tech, or digital platforms)
Experience building B2B multi-channel marketing programs across content, paid media, PR, and events
Strong understanding of sales enablement and partner marketing
Ability to balance strategy with hands-on execution
Excellent communication skills: written, visual, and verbal
Strong analytical mindset; comfortable using data to guide direction
Skilled project manager capable of owning multiple workstreams at once
Comfortable navigating a fast-paced, collaborative, global environment
Benefits
Work from (almost) anywhere for up to 20 days per year
Company-paid therapy sessions through SpringHealth
Company-paid subscription to HeadSpace
Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
No meeting Fridays
Paid parental leave
Generous paid vacation + time off for your birthday
Paid volunteer time
Development Dollars
Leadership development
Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
Competitive retirement and health plans
Free lunch 2 days per week
Fun quarterly events such as boat trips, arcades, ski trips, Thursday socials, and more
Company
KAYAK
KAYAK helps millions of travelers around the globe make confident travel decisions. It is a sub-organization of Booking Holdings.
1001-5000 employees
H1B Sponsorship
KAYAK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22)
2024 (18)
2023 (14)
2022 (20)
2021 (5)
2020 (10)
Funding
Current Stage
Public CompanyTotal Funding
$229MKey Investors
IVPAccelSequoia Capital
2013-05-21Acquired
2012-08-17Post Ipo Equity· $6M
2012-07-20IPO
Leadership Team
Steve Hafner
CEO & Cofounder
Recent News
Company data provided by crunchbase