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CINC Systems · 1 hour ago

Director, Growth Marketing

Duluth, GA

Full-time

Hybrid

Director/Executive

7+ years exp

CINC Systems is a leading technology partner for community association management companies, providing an integrated platform for operations and resident engagement. They are seeking a hands-on Director of Growth Marketing to lead pipeline creation and optimize growth marketing strategies in a high-growth B2B SaaS environment.

SaaSSoftware

Growth Opportunities

Responsibilities

Develop and execute multi-channel inbound, outbound, digital, in-person, and channel-driven lead generation strategies to meet pipeline objectives

Achieve pipeline objectives within the constraints of budget, 1-2 person team, and strategic corporate priorities

Partner with Marketing, Sales, channel leaders, and clients to plan coordinated programs that drive awareness, brand equity, interest, and qualified leads among key segments and personas for multiple product lines

Create effective buyer journeys by aligning relevant marketing content with campaigns and “meet prospective buyers where they are” on their journeys based on data insights, lead nurturing, and trigger-based drip campaigns

Develop and execute paid media programs including SEM, paid social, retargeting, and display, and organic media programs including AEO, SEO, and social media to generate high-quality leads efficiently

Develop and scale targeted outbound, multi-touch, personalized account-based marketing campaigns leveraging data insights, buyer intent signals, AI, email, social, and events targeting strategic accounts across the buyer journey

Implement ABM technologies and intent data to support account prioritization and personalized experiences

Optimize qualified lead conversion among prospects who demonstrate interest on our website, landing pages, at in-person and virtual events, and with channel partners

Establish clear KPIs, dashboards, and performance metrics to ensure ROI-driven decision-making and forecasting accuracy

Collaborate with RevOps to ensure clean data, accurate attribution, and consistent lead management processes

Maintain strong operational discipline across budgeting, weekly and monthly performance tracking, and process improvement

Use insight-driven recommendations to improve spend allocation, channel mix, audience strategy, and messaging for maximum impact

Track partner pipeline contribution and improve partner program performance

Work closely with Sales leadership to align ICP refinement, lead quality expectations, and campaign feedback loops

Partner with Product Marketing to translate value propositions into campaign-ready messaging, offers, and assets

Coordinate with Sales, Client Success, and clients when running cross-sell or expansion-focused campaigns and campaigns to expand our clients’ business

Lead a small, agile team (1–2 direct reports) with a focus on execution and pipeline production

Manage and optimize external agency resources for paid media, creative, or content as needed

Qualification

B2B SaaS marketingDemand generationAccount-based marketingMartechCRM systemsAnalytical skillsCommunication skillsCollaboration with SalesPaid media strategyTeam management

Required

7+ years of experience in B2B SaaS marketing with progressive responsibility in demand generation including both digital marketing and ABM

Track record of delivering measurable pipeline growth through digital demand programs

Expertise with martech and CRM systems (e.g., HubSpot including ABM tools, Salesforce, buyer intent, Qualified.com, and additional ABM and outreach tools)

Proven people and management experience, and success with cross-functional initiatives

Strong analytical and problem-solving skills, with a comfort level in data-driven decision making

Experience collaborating closely with Sales and RevOps teams in a pipeline-focused environment

Excellent communication skills with the ability to simplify insights and influence cross-functional partners