Alyne Group · 13 hours ago
SEO Backlink Specialist
Alyne Group is a technology company seeking a detail-oriented and results-driven SEO Backlink Specialist to manage and execute off-page SEO strategies. The role focuses on high-quality backlink acquisition, outreach, link audits, and competitor analysis to improve organic rankings, domain authority, and referral traffic across multiple projects.
Computer Software
Responsibilities
Develop and execute white-hat backlink strategies aligned with SEO goals
Identify high-authority, relevant websites for link-building opportunities
Acquire backlinks through guest posting, niche edits, outreach, citations, PR links, and resource links
Ensure all links comply with Google Webmaster Guidelines
Conduct email and platform-based outreach to bloggers, webmasters, publishers, and partners
Build and maintain long-term relationships for recurring backlink opportunities
Manage outreach databases and follow-up cycles
Analyse competitor backlink profiles using tools like Ahrefs, SEMrush, MOZ, etc
Identify backlink gaps and opportunities to outrank competitors
Track lost, broken, and toxic links
Perform regular backlink audits to ensure quality and relevance
Identify and disavow toxic or spam-my links when required
Monitor anchor text distribution and link velocity
Maintain detailed backlink trackers and outreach logs
Prepare weekly and monthly backlink reports (links built, DA/DR, traffic impact)
Document SOPs and best practices for off-page SEO
Coordinate with on-page SEO, content, and outreach teams for linkable assets
Stay updated with SEO algorithm updates and link-building trends
Follow internal processes, timelines, and quality benchmarks
Qualification
Required
Strong understanding of off-page SEO and backlink strategies
Hands-on experience with tools such as Ahrefs, SEMrush, MOZ, GSC
Knowledge of anchor text strategy, do-follow/no-follow links, DR/DA metrics
Understanding of spam signals, link penalties, and disavow process
Excellent written communication for outreach emails
Ability to personalise pitches and negotiate placements
1–3 years of experience in backlink building or off-page SEO
Experience working with multiple projects or in an agency environment
Preferred
Experience using outreach tools or CRMs