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The Practice Growth Institute · 2 hours ago

Marketing Manager

Alpharetta, GA

Full-time

Onsite

Mid Level

The Practice Growth Institute is seeking a skilled and proactive Sales & Marketing Collateral Specialist to assist with the creation, administration, and management of internal and external collateral for their products, events, and service offerings. The ideal candidate will focus on generating new members through effective marketing strategies and collateral management.

Management Consulting

Hiring Manager

Jack Geier

Responsibilities

Publish 10-12 Magazines to generate leads per year

Support the creation of internal sales and marketing services collateral for Sales Team, partners and customers

Own collateral for coaching products, events, and team trainings

Curate and add new collateral to website, sales resource library, landing pages, etc

When needed, participate in creating copy and collateral for delivery sequences and marketing campaigns

Oversee the proofing process ensuring that all aspects have been checked for accuracy, grammar, and cohesiveness

Provide basic administrative duties including scheduling meetings, tracking results, file management, payment of vendors, etc

Initiate and maintain communication with clients (fax, email, mail, phone)

Run reports, sort data, listen to inbound calls and initiate communication using database

Work with copywriters, designers, transcriptionists, printers, and mail houses among other vendors

Conduct market research to identify customer trends, competitor offerings and demographic data

Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies

Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics

Create innovative marketing campaigns depending on robust data and present the recommendations to management

Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development

Take content delivered by the Owner of the Company and re-package that content in other outputs including the magazine, monthly content mailer, future event content, other articles, emails, product development, and other outbound communication devices

Help develop and write communications as well as other projects that will vary including emails, content mailers, event and product related materials, and other outbound communications

Act as the project manager for all pieces; coordinating all parties including the employees of the company, the Owner of the company, and all vendors and other resources necessary

Innovate and look for inspiration for updates and new things for all collateral

Facilitate the process of getting digital versions created