Freshpet · 1 hour ago
Product Manager eCommerce (Marketing)
Bedminster, NJ
Full-time
Onsite
Senior Level
5+ years expFreshpet is seeking a Product Manager (eCommerce) to lead efforts across the entire customer lifecycle, focusing on acquisition, activation, retention, loyalty, and churn prevention. This role involves driving the roadmap for the Freshpet DTC business, collaborating with engineering, design, and marketing to enhance customer experiences.
Food and BeverageFood ProcessingPet
Responsibilities
Lead product development across the DTC funnel - from onboarding and checkout to post-purchase retention and churn reduction
Own retention mechanics and experimentation infrastructure across checkout, onboarding, account management, churn mitigation logic and A/B tests
Own and prioritize a roadmap focused on key KPIs such as Retention, Conversion, and LTV
Collaborate cross-functionally on sprint planning, discovery, and delivery
Partner with stakeholder, design and engineering on A/B tests across key lifecycle touchpoints
Define and communicate performance metrics and experiment outcomes to business leaders to inform strategy and prioritization
Run user research and dive into analytics to uncover behavior patterns and opportunities
Weigh tradeoffs between speed, user experience, and engineering constraints
Champion a culture of continuous learning through experimentation, user insights, and rapid iteration
Qualification
Required
5+ years of product management experience, ideally in a DTC subscription or eCommerce business
Hands-on experience with growth loops, user segmentation, and retention strategies
Comfortable with both qualitative research and digging into data
Strong communicator who works well with engineering and design teams
Preferred
Experience with Shopify and tools like Ordergroove, Klaviyo, or Segment is a plus
Company
Freshpet
Freshpet is an American manufacturer of refrigerated food and treats for dogs and cats. It was founded in 2006 by pet food industry
1001-5000 employees
H1B Sponsorship
Freshpet has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
2021 (1)
Funding
Current Stage
Public CompanyTotal Funding
$700MKey Investors
JANA PartnersMidOcean Partners
2023-03-15Post Ipo Debt· $350M
2022-09-22Post Ipo Equity
2022-05-03Post Ipo Equity· $350M
Leadership Team
William Cyr
CEO
Scott Morris
Co-Founder, President and COO
Recent News
EIN Presswire
2025-12-01
The Motley Fool
2025-12-01
Company data provided by crunchbase