Scheduling Institute · 3 hours ago
Marketing Communications Manager
Scheduling Institute is seeking a Marketing Communications Manager to enhance client engagement through targeted communication strategies. The role involves developing marketing campaigns, overseeing promotional messaging, and ensuring brand alignment to drive client reactivations and service awareness.
Responsibilities
Develop and manage segmented mail & email campaigns for current and former clients
Craft compelling newsletters, case studies, and success stories highlighting SI/NPI client wins
Oversee promotional messaging for client-facing events (workshops, accelerators, member events)
Design and execute campaigns that highlight NPI’s training offerings (in-person and virtual)
Collaborate with the sales team to generate leads, nurture prospects, and support reactivation of former clients
Build promotional assets including email sequences, social media content, and webinar invitations
Ensure all communication reflects SI/NPI’s mission and “Gold Standard” positioning
Gather client feedback to refine messaging and identify additional service opportunities
Track and report on engagement, conversions, and campaign ROI
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
3+ years of marketing experience, preferably in professional services, healthcare, or training/education sectors
Demonstrated success in email marketing, content creation, and campaign management
Strong copywriting skills with a direct-response mindset
Experience with CRM/marketing automation platforms
Ability to balance creative execution with data-driven decision-making