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Franke Group · 2 hours ago

Sales Engineer

Smyrna, TN

Full-time

Hybrid

Mid Level

3+ years exp

Franke Group is a leading global supplier of products and services for domestic kitchens and professional foodservice systems. They are seeking a technically skilled Sales Engineer to support growth in the U.S. market by evaluating customer requirements and developing solutions while acting as a primary technical liaison.

CoffeeConsumer GoodsFood and BeverageManufacturingResidential

Responsibilities

Identify and evaluate new business opportunities in the U.S. market

Support development and execution of market entry and growth strategies

Conduct technical assessments and provide solution recommendations to clients and distributors

Partners with sales department to win new business and increase sales

Work with customers to design their coffee programs, especially the rollout and implementation of new machines

Responsible for leading the sales process for preventative maintenance programs and after-sale support

Provides technical support for new and existing customers and distributors to support pre and post-sales processes

Provides Product Management with customer feedback to help identify potential new features or products

Addresses all product-related queries promptly from customers, internal departments, and service providers

Build and maintain strong relationships with key accounts, distributors, and partners

Serve as a technical point of contact for clients, coordinating with internal teams to deliver high-quality solutions

Provide market insights, product feedback, and technical guidance to internal teams

Prepare regular progress reports, forecasts, and account metrics for review by the Business Development Director

Qualification

Engineering DegreeEquipment Engineering ExperienceTechnical Knowledge of EquipmentSales Engineering PrinciplesMechanical SkillsProduct Implementation ExperienceCustomer Service SkillsField Testing ExperienceAnalytical SkillsComputer SkillsCommunication Skills

Required

Bachelor's Degree in an engineering field; can be substituted by experience for highly qualified individuals

3-5 years of equipment engineering and/or equivalent technical experience

Technical knowledge or hands-on experience with commercial equipment or similar is a strong advantage

Proven ability to translate technical solutions into business value for clients

Ability to travel as needed (30-40%)

High Customer Service Skills - Strong customer focus, with the ability to understand technical and business needs, assess solution fit, and deliver timely, professional support

Sales and Marketing - In-depth understanding of sales engineering principles, including solution selling, product positioning, technical presentations, and the use of data to guide commercial decisions

Mechanical - Ability to interpret technical documentation, equipment specifications, and system functionality to provide accurate recommendations to clients and partners

Education and Training - Working knowledge of product training techniques and the ability to guide internal teams or clients through technical processes and product demonstrations

Safety and Security - Awareness of safety requirements and best practices in equipment handling, installation, and operation

High Language Skills - Excellent written and verbal communication skills, with the ability to translate technical information into clear, actionable business insights for internal and external audiences

Intermediate Mathematical Skills - Proficiency with business calculations, including percentages, ratios, and basic financial or operational analysis relevant to project proposals and sales forecasting

High Reasoning Skills - Strong analytical and problem-solving abilities, with the capacity to assess complex scenarios and determine practical solutions under minimal supervision

Computer Skills - Word Processing software, Spreadsheet software, Presentation software, equipment specific configuration software