AAA Club Alliance · 1 hour ago
Digital Analytics and Insights Director
Wilmington, DE
Full-time
Onsite
Director/Executive
$116K/yr - $202K/yr
10+ years expAAA Club Alliance is currently seeking a Director of Digital Analytics & Insights. The role involves leading a digital analytics team to drive strategic value by developing key performance metrics and actionable insights to enhance decision-making and online conversions.
Consumer Services
Responsibilities
Develop, mentor, and manage a high-performing analytics team
Design and publish dashboards (Tableau, Power BI) that surface real-time metrics and trends for executive, line-of-business, and cross-functional audiences
Build and maintain data models focused on key performance metrics
Oversee ingestion and synthesis of data from tools such as Adobe Analytics, Quantum Metric, Qualtrics, third parties, and other sources
Partner with IT to optimize ETL pipelines, enforce data quality, and ensure digital activity data is accessible through the data lake
In partnership with Marketing, IT, and other business stakeholders, drive data strategy across our Marketing Technology stack, ensuring that data is available for customer segmentation, omni-channel personalization, reporting, and other needs
Lead regular presentations and craft compelling narratives that inform leaders and other stakeholders to support decision-making
Collaborate with Marketing, Digital teams, and business partners to translate insights into revenue-driving recommendations and optimized campaign spend
Lead exploration and adoption of AI tools that improve effectiveness of digital channel analytics
Highlight opportunities for cost-savings and improved customer satisfaction
Embed analytics requirements and best practices into software development cycle for web and mobile digital enhancements
Work closely with Product, UX and Engineering to define tracking specs, validate instrumentation, and ensure meaningful data capture
Manage analytics budget and vendor relationships (licenses, consultants, pilots)
Continually assess and evolve our analytics stack—pilot new tools and platforms, negotiate agreements, retire underused tools
Define analytics team structure, roles, and career paths
Co-lead governance forums to align on definitions, prioritize analytics requests, and drive a data-driven culture
Define and enforce analytics standards, naming conventions, and best practices
Monitor data quality, ensure compliance and champion data literacy across the organization
Perform other duties as assigned
Qualification
Required
Bachelor's degree in Analytics, Data Science, Business Administration, or related field required
Minimum 10 years of experience in ecommerce digital analytics or marketing data analytics required
Minimum 3 years of experience building and scaling analytics programs and teams required
Proven track record of establishing KPI frameworks and executive-grade dashboards
Deep experience with Adobe analytics and other Adobe components, visualization software such as Tableau and Power BI, Quantum Metric, Qualtrics, Snowflake, Azure, and/or AWS Redshift
Detail-oriented with a proven track of problem-solving and providing data driven business insights and recommendations to executives
Strong SQL, data modeling, and large-dataset analysis skills
Strong understanding of ETL, API integrations, and tag management (Adobe Launch)
Ability to translate data into clear recommendations and narratives
Ability to guide senior leaders and foster cross-department alignment
Knowledge of industry best practices related to ecommerce and self-service data solutions
Passion and curiosity for AI-based solutions
Ability to interact and build effective working relationships at all levels of the organization
Ability to drive change within the organization; ability to build consensus/coalitions amongst diverse (or divergent) interests; act with integrity; build confidence, track record of accomplishments that required strong leadership
Strong interpersonal and leadership skills
Excellent project, budget, and time management skills
Strong relationship building skills, including negotiating and executive interaction. Ability to exercise good judgment with quick response time
Flexibility to quickly adapt priorities and resources to ever-changing internal and external conditions
Preferred
Master's degree a plus
Benefits
Comprehensive health benefits package.
Up to three weeks of paid time off accrued during your first year.
Annual Bonus Plan.
401(K) plan with company match up to 7%.
Professional development opportunities and tuition reimbursement.
Paid time off to volunteer & company-sponsored volunteer events throughout the year.
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.
Medical, Dental, and Vision plan options
Up to 2 weeks Paid parental leave
401k plan with company match up to 7%
2+ weeks of PTO within your first year
Paid company holidays
Company provided volunteer opportunities + 1 volunteer day per year
Free AAA Membership
Continual learning reimbursement up to $5,250 per year
And MORE! Check out our Benefits Page for more information
Company
AAA Club Alliance
For more than 100 years, we’ve been helping people get to where they’re going.
Founded in 1900Wilmington, Delaware, US
1001-5000 employees
H1B Sponsorship
AAA Club Alliance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (4)
2023 (3)
2022 (5)
2021 (1)
2020 (5)
Funding
Current Stage
Late StageLeadership Team
Tom Wiedemann
President & CEO
Cathy Ovchar
EVP and CFO
Company data provided by crunchbase