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Dollar Shave Club · 3 hours ago

Senior Manager, Lifecycle Revenue

Durham, NC

Full-time

Onsite

Senior Level

$140K/yr - $155K/yr

6+ years exp

Dollar Shave Club is a company that has revolutionized the shaving industry and is expanding into new markets and categories. The Senior Manager, Lifecycle Revenue will drive incremental revenue across the full customer lifecycle for the DTC subscription business, working closely with various teams to develop and execute revenue strategies.

E-CommerceInternetRetail

Responsibilities

Own the revenue growth strategy across multiple revenue streams:

Increasing AOV and attachment rate within recurring subscription boxes

Driving incremental revenue from active members outside of their box (on‑demand, ship‑now, cross‑sell, upsell)

Revenue strategy for new product innovations, partnerships, and GTM launches

Monetization of non‑active audiences including canceled, paused, and on‑demand customers

Build a clear, prioritized revenue roadmap aligned to company goals, growth targets, and seasonality

Identify, size, and prioritize opportunities using Size‑of‑Prize analysis and financial modeling

Develop strategies to monetize key audience segments across the lifecycle (new, active, loyal, at‑risk, canceled)

Define the role of lifecycle channels (Email, SMS, Member Benefits, On‑Site, Paid extensions) in driving incremental revenue

Partner with Lifecycle Marketing to translate strategy into scalable flows, campaigns, and experiments

Lead revenue strategy for new product launches, line extensions, and partnerships

Define pricing, bundling, launch sequencing, and lifecycle monetization plans for new innovations

Partner cross‑functionally with Product, Brand, Creative, and Supply Chain to ensure launches are revenue‑optimized and scalable

Lead and develop a team of executional marketers and managers, setting clear goals, priorities, and success metrics while providing strategic direction and empowering the team to execute, test, and iterate

Establish and scale standardized playbooks, frameworks, and processes to support consistent execution and drive revenue initiatives

Own revenue performance tracking across owned channels and customer segments, defining clear success metrics and KPIs tied to revenue, AOV, shipments per member, and incremental lift

Partner with Analytics to evaluate performance, uncover insights, and inform future strategy

Champion a test-and-learn culture focused on measurable, incremental revenue impact

Serve as a key revenue thought partner to senior leadership, influencing Product, Brand, Creative, Engineering, and Finance without direct authority

Present revenue strategy, performance, and learnings to executive stakeholder

Qualification

Revenue growth strategyLifecycle marketingAnalytical skillsTeam leadershipDTC subscription experienceStakeholder managementCross-functional communicationMentoring experience