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Hampton Manor · 4 hours ago

Sales and Marketing Manager

Winchester, VA

Full-time

Onsite

Mid Level

$65K/yr - $65K/yr

Hampton Manor is a new construction assisted living facility seeking an experienced full-time Sales and Marketing Manager. The role involves achieving high resident satisfaction, generating community respect through various activities, and developing marketing plans to ensure full occupancy of the facility.

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Responsibilities

To perform facility marketing activities including public relations efforts, prospective resident generation, tours, prospective resident follow-up, direct sales and sales monitoring and any other aspects required from the community Marketing Plan to ensure maximum marketing results and assist in the complete fill up of the facility

With the general guidance and input from the management team, develop and implement a quarterly marketing plan for the community. The plan should involve competition studies, strengths/ weaknesses, outreach goals, budget census goals, methods and systems for achieving the goals, and other related items

To perform community relation functions to participate in local community activities for the facility with attention to clergy, medical, legal, financial and business communities who would have influence with the senior market

Maintain appropriate contact with senior centers, Chamber of Commerce, clubs, associations, city/county organizations, churches, elder attorneys, trust officers, senior services, local government senior agencies, hospitals, discharge planners, real estate brokers, financial planners, social workers, home health agencies, and any other community groups. Prepare and deliver presentations as needed

To perform all job functions in a manner which will ensure company profitability by meeting all facility activity and marketing budgets and census guidelines as set by the corporation

To otherwise be available to give tours

Manage the general guidance and assistance from the management team, develop and implement in-house events/functions that will generate new traffic into the community. These events/functions should be held weekly, monthly, quarterly and/or annually. These events/ functions should include any of the following: existing residents, family members, prospective residents, hot leads, guests, community leaders, outside organizations (as noted above, etc.)

Conduct in-depth interview with prospective residents and other necessary parties to determine qualifications for residence into the community and to make referrals to other facilities as may be appropriate

Conduct in-depth competition studies to determine strengths/ weaknesses, census levels, rental rates, range of services, department leaders, advertising/promotions, menu/food service, activities, amenities

Be fully prepared to discuss with prospective residents the facilities and services of the community during assigned working hours, and at such other times as may be requested by prospective residents or management

Develop an action plan in providing definitive follow-up to all inquires made by prospective residents concerning the community and services it offers

Assist in the arrangement for and coordination of move-in for new residents

Maintain current, accurate and appropriate reports for every census report and other such records the community. These reports/ documents will include, but not limited to, weekly census reports, inquiry cards, follow-up communication, community outreach reports, referral sources, advertising success tracking, etc

Manage all collateral materials including handouts, post cards, brochures, etc

Identify overall trends in the marketplace that would indicate adjustments to be made in the overall marketing strategy for the community or in individual instances

To perform any additional job duties or training sessions set by the corporation or Executive Director while completing all assigned duties which may change from time to time according to resident needs, staffing levels, working circumstances and corporate directives

Qualification

Sales ManagementMarketing StrategyCommunity RelationsPublic RelationsEvent PlanningBudgetingLeadership SkillsCommunication SkillsProblem SolvingConflict Management