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Revlon · 1 hour ago

Manager, Social & Influencer Marketing

New York, New York

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $130K/yr

5+ years exp

Revlon is a leading global beauty company that creates beauty innovations for everyone. The Manager of Influencer and Social Media Marketing will execute comprehensive influencer and social marketing strategies across digital platforms, enhancing brand reach and driving sales growth.

BeautyCosmeticsLifestylePersonal Care and Hygiene

No H1B

U.S. Citizen Only

Responsibilities

Reports into the Director of Social & Influencer, working closely with the larger Omnichannel Consumer Experience team, cross-departmental marketing teams and external agencies

Implements comprehensive Influencer and creator marketing strategies across digital platforms to acquire new users, build engagement and foster brand loyalty and growth

Maintains social calendar initiatives across all platforms by working closely with Elizabeth Arden Global to ensure placement surrounding key US initiatives. For Fragrance, owns distribution of social assets to our licensors and/or agencies for social placement

Manages the internal Influencer and content creation tracker and collaborates with Brand teams to ensure feedback and approvals are abiding by timelines

Helps effectively brief creators on storytelling focus and asset needs and ensures best-in-class execution and delivery of content

Has a consistent pulse on trends within the beauty and fragrance industry and brings new and exciting ideas to the forefront to boost brand reach and engagement

Utilizes our social insights team to ideate against data driven, culturally-relevant social content and influencer campaigns

Responsible for managing our Retail Content Submission Tracker, working closely with trade marketing and retail teams to brief, create and post content that supports monthly retail initiatives

Owns social content publishing, scheduling and/or re-editing to fit platforms when necessary

Identifies, outreaches and engages organic brand fans and influencer partners

Content capture at in-person events and activations

May need to be available after regular working hours to respond to requests in real time

Qualification

Influencer marketingSocial media strategyContent creationDigital marketingTrend analysisBrand engagementTeam collaborationCommunication skills

Required

Bachelor's Degree

Minimum 5 years in social media and/or influencer marketing

Demonstrates experience in influencer partnerships, social media and social-first content creator development

Preferred

Experience in fragrance or beauty is a plus

Benefits

Employees (and their families) are eligible for medical, dental, and vision benefits.

Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance.

Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.

Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.