Westgate Resorts · 2 hours ago
Marketing Manager
Ocoee, FL
Full-time
Onsite
Mid, Senior Level
5+ years expWestgate Resorts is the largest privately held timeshare company in the world, committed to creating a supportive workplace for its 9,000 Team Members. They are seeking a dynamic Marketing Manager to create and deliver strategies for timeshare, vacation ownership, and event attendance through digital lead generation and partnerships.
CasinoHospitalityResorts
Responsibilities
Lead strategy and implementation of all timeshare/event digital marketing-related digital marketing including email engagement and social media campaigns
Point of contact for all CMS-related items for timeshare/event digital marketing
Develop and implement email and text-based lead generation and engagement strategy
Work with Division and Department leaders to operationalize brand strategies throughout the organization’s recruitment functions to align with business objectives, marketing strategies, and compliance management issues
Manage workflow of print project requests from operators at the corporate and resort level
Coordinate print and digital assets to ensure brand messaging consistency on all channels, including the brand website
Develop and maintain relationships with key internal business partners and senior management
Build and execute paid and organic search/social campaigns via channel managers/project launches that drive lead pipelines for key segments
Continuously manage our return on investment on all digital campaigns and resources to drive lead pipeline and community building
Leads/launches the development and deployment of branding content generation projects
Create an annual plan and content schedule to deploy throughout the team
Produce direct-to-prospect content, as well as develop centralized tools, templates, and content for use by marketing partners & teams in their engagement with prospective leads
Communicate and evangelize editorial/marketing content vision and capabilities with larger team, at all levels
Partner with internal brand and marketing partners to develop storytelling strategies, briefs and activation strategies to discover new markets for leads, prospect new leads, cultivate existing leads database, differentiate Westgate Resorts (or other sub company entity) as a brand, amplify reach and engage prospects across digital channels
Work with team members and agency partners to generate fresh and engaging campaign and experience ideas to deliver on business goals, build pipeline and brand affinity
Oversee a robust measurement program and drive optimization of advertising campaigns, media choices, and digital properties
Qualification
Required
Must live within a commutable distance to Ocoee/Orlando, FL
Lead strategy and implementation of all timeshare/event digital marketing-related digital marketing including email engagement and social media campaigns
Point of contact for all CMS-related items for timeshare/event digital marketing
Develop and implement email and text-based lead generation and engagement strategy
Work with Division and Department leaders to operationalize brand strategies throughout the organization's recruitment functions to align with business objectives, marketing strategies, and compliance management issues
Manage workflow of print project requests from operators at the corporate and resort level
Coordinate print and digital assets to ensure brand messaging consistency on all channels, including the brand website
Develop and maintain relationships with key internal business partners and senior management
Build and execute paid and organic search/social campaigns via channel managers/project launches that drive lead pipelines for key segments
Continuously manage our return on investment on all digital campaigns and resources to drive lead pipeline and community building
Leads/launches the development and deployment of branding content generation projects
Create an annual plan and content schedule to deploy throughout the team
Produce direct-to-prospect content, as well as develop centralized tools, templates, and content for use by marketing partners & teams in their engagement with prospective leads
Communicate and evangelize editorial/marketing content vision and capabilities with larger team, at all levels
Partner with internal brand and marketing partners to develop storytelling strategies, briefs and activation strategies to discover new markets for leads, prospect new leads, cultivate existing leads database, differentiate Westgate Resorts (or other sub company entity) as a brand, amplify reach and engage prospects across digital channels
Work with team members and agency partners to generate fresh and engaging campaign and experience ideas to deliver on business goals, build pipeline and brand affinity
Oversee a robust measurement program and drive optimization of advertising campaigns, media choices, and digital properties
5+ years of relevant professional experience supporting a timeshare/travel/event digital marketing function/market
6+ years of marketing, advertising, or branding experience developing and executing integrated marketing campaigns across multiple markets, with internal and external partners including creative agencies and media partners
Experience with performance measurement analytics and tools, budget management, and implementing cost controls
Excellent communicator, both verbally and in writing
Search Engine Optimization (SEO) experience a plus
Content Management Systems (CMS) knowledge and experience
Tactical hands-on knowledge or familiarity with hotel marketing digital (direct) channels such as email, social media, search ads, social ads, online PR, online distribution, retargeting/recapture mechanisms, and META travel ads
Account management experience or Client Success Management experience specifically for hotels/resorts/META sites/OTAs
Basic UX/UI/CRO skills
Basic copywriting, and headlining skills
Proficient in MS Office Suite (Word / Excel / PowerPoint etc.)
Prior experience in travel, timeshare & hospitality is a plus
Experience with on-property marketing for signs, wayfinding and in-stay activations
Limited travel is required. Approximately 15% of the time
Preferred
BA in Communications, Marketing, or related field preferred and/or a combination of education, training, and experience
Benefits
Comprehensive health benefits – medical, dental and vision
Paid Time Off (PTO) – vacation, sick, and personal
Paid Holidays
401K with generous company match
Get access to your pay as you need it with our Daily Pay benefit
Family benefits including pregnancy, and parental leave and adoption assistance
Wellness Programs
Flexible Spending Accounts
Tuition Assistance
Military Leave
Employee Assistance Program (EAP)
Life, Disability, Accident, Critical Illness & Hospital Insurance
Pet Insurance
Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.)
Advancement & development opportunities
Community Involvement Programs
Company
Westgate Resorts
Westgate Resorts is a resort company.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$206M2024-06-11Debt Financing· $206M
Leadership Team
Mark Waltrip
COO
Adolfo Vasquez
Senior Manager Partnerships & Distribution Hotel Sales & Marketing
Recent News
Company data provided by crunchbase