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Shady Grove Fertility · 5 hours ago

Marketing Social Media Manager

United States

Full-time

Remote

Senior Level

7+ years exp

Shady Grove Fertility is a leading provider of fertility services dedicated to helping individuals and couples achieve their dream of starting a family. The Marketing Social Media Manager will play a crucial role in shaping the online experience of the brand, leading the development and execution of social media strategies to enhance brand awareness and patient engagement.

Health CareMedicalMedical Device

Responsibilities

Lead the creative development and execution of a national social media strategy that elevates brand awareness, supports patient acquisition goals, and celebrates the mission of helping people build families

Oversee the planning and publishing of content across corporate and clinic-level channels, ensuring a cohesive voice, brand consistency, and compassionate tone

Inform content creation and creative direction, collaborating with marketing, communications, and clinical subject matter experts to produce educational and inspiring stories that build trust and engagement

Establish and maintain governance frameworks, including platform guidelines, response protocols, and compliance with healthcare marketing and privacy regulations (HIPAA, FTC)

Partner with paid media and analytics teams to align organic and paid strategies, optimizing campaigns for reach, conversion, and efficiency

Monitor and interpret performance data, providing regular insights and recommendations to improve audience engagement, community sentiment, and content effectiveness

Manage and mentor internal and external resources, including agencies, freelancers, and regional partners to ensure alignment, timeliness, and high-quality execution

Stay ahead of social trends, platform evolutions, and emerging formats, identifying opportunities for innovation that reinforce US Fertility’s leadership in reproductive healthcare

Qualification

Social media strategyContent developmentSocial analyticsHealthcare marketingDesign tools proficiencyLeadership skills

Required

Bachelor's degree in marketing, communications, journalism, or a related field

7+ years of experience in social media strategy, content development, or digital communications, ideally within healthcare, wellness, or a similarly regulated industry

Proven track record leading social media programs that deliver measurable growth in awareness, engagement, and conversion

Deep understanding of social analytics, audience targeting, and content optimization tools (e.g., Sprout Social, Meta Business Suite, Google Analytics)

Exceptional writing and editing skills, with a strong sense for tone, empathy, and brand storytelling

Fluency with design tools and an aesthetic sensibility

Experience managing cross-functional stakeholders, agencies, and distributed teams

Strong organizational and leadership skills; ability to manage multiple priorities in a fast-paced environment