Blend · 4 hours ago
Senior Marketing Manager, FinTech
New York, NY
Contract
Hybrid
Senior Level, Lead/Staff
$60/hr - $65/hr
10+ years expBlend is a premier AI services provider committed to co-creating meaningful impact for its clients through data science, AI, and technology. The Senior Marketing Manager will deepen client relationships by delivering marketing services and managing B2C and B2B marketing programs to drive revenue growth for clients in the financial services industry.
Business IntelligenceData GovernanceData IntegrationData ManagementData VisualizationDatabaseInformation TechnologyIntelligent SystemsIT InfrastructureProfessional Services
Responsibilities
Partner with Account Executives and/or Client Marketing leadership to identify business development opportunities for marketing services; responsible for delivering strategic thought leadership and proposals including scoping projects, timelines, and deliverables
Identify and develop scalable marketing services templates to improve speed to market, ensure work products are consistent and can be used by teams to execute seamlessly
Ingest and synthesize past projects to lead development of standardized marketing materials, including creation of content within PowerPoint
Apply data-driven approach to marketing recommendations leveraging data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients
Lead end-to-end delivery of marketing projects; manage the day-to-day prioritization of work across multiple projects, deliverables, and stakeholders
Programs may utilize proprietary marketing platforms/initiatives and sponsorship assets, as appropriate
Manage performance of third-party partners that may supplement creative, strategy, or go-to market activities
Partner with peers and leaders in other functional areas (analytics, technology, sales, product, and marketing) and across regions to execute projects in ways that leverage the breadth and depth of client resources
Demonstrate innovation and creativity on a day-to-day basis through effective problem solving, recommending new ideas and solutions to drive better client engagements
Manage ad hoc requests from key stakeholders, e.g., clients, senior leadership, finance, audit, etc
Support budget forecasting and contract management
Qualification
Required
Minimum of bachelor's degree or equivalent, plus a minimum of 10 years of relevant work experience
10+ years of marketing experience within the financial services industry – i.e., direct response, performance marketing, advertising, and/or consulting
Experienced lifecycle marketing strategist with a successful track record of identifying, designing and leading lifecycle marketing advisory engagements targeting consumers and/or small businesses
Proficient in identifying, scoping, pitching, and advising clients on data-driven marketing strategies including segmentation, targeting, messaging/positioning, multi-channel delivery, creative briefings, and reporting/insights
Self-motivated, highly energized, detail-oriented individual who will deliver strategic thought leadership, diagnose key issues, and develop high impact scalable solutions
Adept leader who can operate in ambiguity and white space; drive business development for marketing services and creation of sell-in materials
Comfortable working cross-functionally to execute on client engagements (e.g., consulting, marketing, decision science, product, legal, compliance, sales, creative)
Extensive knowledge of Microsoft Excel, PowerPoint, and Word
Preferred
10-15 years of work experience, with majority in roles that have involved B2C and B2B product or payments marketing, go-to-market strategy development, market research, or payments consulting
Accomplished in designing, executing, and analyzing the success of comprehensive multichannel marketing engagements required (i.e., acquisition marketing, lifecycle marketing, offers and campaigns, research, digital/media campaigns, experiential marketing, etc.)
Ability to structure, manage and coordinate complex projects across multiple internal/external stakeholders
Skilled in building client relationships and establishing self as subject matter expert and leader with internal stakeholders and clients
Demonstrated strong analytical skills, comfortable translating data and insights into marketing strategies, campaigns, and annual plans
Benefits
Health
Vision
Dental
401K plan
Life Insurance
Pretax Commuter Benefits
Medical
Dental
Vision
401K
PTO
Commuter benefits
Spending accounts
Life insurance
Disability coverage
EAPs
Company
Blend
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.
501-1000 employees
H1B Sponsorship
Blend has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (33)
2024 (30)
2023 (28)
2022 (32)
2021 (21)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$100MKey Investors
Recognize Partners
2022-08-09Private Equity· $100M
Leadership Team
Patrick Hennessy
Chief Executive Officer
Rob Fuller
Chief Solutions Officer
Recent News
PR Newswire
2025-12-05
Inside HPC & AI News | High-Performance Computing & Artificial Intelligence
2025-10-03
Company data provided by crunchbase