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WebsterRogers LLP · 6 hours ago

Marketing Manager

Florence, SC

Full-time

Hybrid

Senior Level

5+ years exp

WebsterRogers LLP is a firm focused on career potential and personal growth, seeking an experienced Marketing Manager to lead strategic marketing initiatives. The role entails owning the marketing strategy, driving visibility, and collaborating with leadership to achieve measurable growth objectives.

ConsultingFinancial ServicesLegal

Responsibilities

Develop and execute firm-wide and service-line marketing strategies aligned with business goals

Serve as a strategic advisor to leadership on branding, positioning, and market growth opportunities

Establish KPIs and track ROI for all marketing initiatives, reporting results to executive leadership

Oversee the firm’s brand identity and ensure consistency across all channels

Lead website strategy and optimization to drive lead generation and talent acquisition

Direct social media strategy to enhance employer branding and thought leadership

Drive thought leadership initiatives, including articles, whitepapers, and multimedia content

Oversee development of high-value marketing collateral and persuasive sales materials

Manage internal and external communications, including press releases and recruitment marketing

Lead planning and execution of major firm events, webinars, and conferences

Evaluate sponsorship opportunities and ensure measurable ROI

Partner with practice leaders to develop proposals and presentations that win business

Oversee CRM and sales pipeline management to ensure accurate data and reporting

Manage and mentor marketing team members, fostering professional growth and collaboration

Promote innovation and continuous improvement in marketing processes and tools

Qualification

Strategic marketing leadershipBrand developmentDigital strategyCRM/Microsoft DynamicsContent creationAnalytical skillsCommunication skillsLeadership skillsWriting skillsTeam management