Workiva · 2 hours ago
Senior Marketing Program Manager
United States
Full-time
Hybrid
Mid, Senior Level
$106K/yr - $172K/yr
6+ years expWorkiva is a company focused on providing innovative solutions for the Marketing organization. The Senior Marketing Program Manager will develop programs to support go-to-market plans, oversee the delivery of program objectives, and work with leadership to achieve business goals.
AnalyticsBusiness Process Automation (BPA)Enterprise SoftwareGovernmentRisk ManagementSoftware
Responsibilities
Develop, launch and manage new programs to support the strategic plan of the Marketing organization
Drive quarterly program planning to achieve organizational revenue targets and build business cases to facilitate prioritization and decision making
Provide data and insight backed strategic guidance to program teams to prioritize projects, and know when to start, stop or evolve areas of opportunity
Define and monitor program performance measures with a goal of maximizing ROI and impact to revenue targets
Define and apply change, risk, and resource management
Produce accurate and timely communication on program status updates to leadership and stakeholders
Develop and implement business and operational processes that improve efficiency and deliver better business outcomes
Qualification
Required
Undergraduate degree or equivalent combination of relevant career experience and expertise
6+ years experience in marketing or related discipline
Experience in marketing program management or marketing operations
Preferred
Deep understanding of all steps in marketing GTM and how they come together to deliver against common outcomes
Excellent analytical, project management, communication, and collaboration skills, with the ability to interpret data, provide actionable insights, and lead multiple projects in a matrixed, global organization
Proven ability to make informed decisions based on data analysis and drive motions to support performance metric efforts
Experience working across global teams in a hyper-growth B2B SaaS or tech marketing environment
Strong analytical toolkit and ability to break complex and ambiguous problems into smaller, actionable solution steps
Experience driving innovation within marketing programs, such as designing new frameworks and tools that scale beyond existing operating models
Benefits
A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
Company
Workiva
Workiva created Wdesk, a cloud-based platform for enterprises to collect, manage, report, and analyze critical business data in real time.
1001-5000 employees
H1B Sponsorship
Workiva has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (3)
2023 (1)
2022 (3)
2021 (1)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$680.58MKey Investors
Bluestem Capital
2023-08-14Post Ipo Debt· $625M
2014-12-12IPO
2014-10-17Series Unknown· $0.69M
Leadership Team
Julie Iskow
Chief Executive Officer | President
Penny Ashley Lawrence
SVP, CPX (Customer & Partner Experience)
Recent News
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2025-12-31
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2025-12-11
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2025-12-10
Company data provided by crunchbase