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Best Western Hotels & Resorts · 2 hours ago

Senior Manager, Marketing Operations - Hybrid AZ

Phoenix, AZ

Full-time

Hybrid

Senior Level

5+ years exp

BWH Hotels is a global leader in hospitality with a vision to inspire travel through unique experiences. They are seeking a strategic leader to drive the development and optimization of marketing operations capabilities, focusing on improving campaign speed-to-market and enhancing customer engagement through the adoption of Adobe Experience Cloud tools.

Hospitality

No H1B

Responsibilities

Serve as the operational bridge between Marketing, Martech Platform team, eCommerce, Web & Mobile Product teams, Legal, internal data teams, and external creative and media agencies

Partner closely with Technology Management Office (TMO) to leverage existing Adobe and enterprise platforms to create workflow and content efficiencies

Engage with international partners to ensure brand consistency and alignment on operational processes for content creation

Design and enforce end-to-end workflows for content planning, production, QA, approvals, trafficking, and personalization delivery

Configure advanced Adobe Workfront workflows and own AEM Assets configuration including metadata schemas, taxonomies, permissions, and rights management

Implement translation automation and modular content practices (experience fragments, design systems, AI-assisted content)

Operationalize audience coordination and consent-based data usage in Adobe Real-Time CDP; launch and scale journey based orchestrations in Journey Optimizer

Standardize campaign intake, asset readiness, trafficking checklists, and QA; streamline handoffs to agencies/ad ops

Collaborate with internal technology teams creating dashboards in Adobe Customer Journey Analytics and Content Analytics; collaborate with internal data analysts to translate insights into process enhancements and content investment strategies

Ensure alignment with privacy (GDPR/CCPA), accessibility (ADA/WCAG), brand safety, and localization policies; maintain audit trails in Workfront and AEM

Act as a player/coach; create SOPs, playbooks, and training materials; mentor team members and build learning paths for Adobe and Workfront certifications

Qualification

Adobe Experience CloudWorkfrontMarketing OperationsProcess DesignStakeholder ManagementProject ManagementHospitality Industry KnowledgeCommunication SkillsOrganizational SkillsCollaboration Skills

Required

Approximately 5+ years in Marketing Operations leadership roles, with proven experience integrating Adobe Experience Cloud and other marketing platforms

Bachelor's Degree in Marketing, Business Administration, Communications, or related field; or equivalent combination of education and experience

Deep expertise in Adobe Experience Cloud (AEM Assets, Workfront, RT-CDP, AJO, CJA – Certifications are a plus)

Proven administration/configuration experience: Building complex Workfront workflows, proofing, routing, approvals; AEM Assets templates, custom workflows, rendition and tagging automation; Integrated translation automation workflows

Experience integrating Adobe with other solutions/platforms (Salesforce, CDPs, DAMs, CMSs)

Strong process design, workflow orchestration, and governance skills

Familiarity with privacy regulations, accessibility standards, and compliance frameworks

Ability to manage projects and collaborate across teams, including internal data analysts and external creative/media agencies

Excellent communication and organizational skills, paired with strong stakeholder management ability

Understanding of hospitality industry dynamics and personalization strategies