Apply on Employer Site

GE Vernova · 5 hours ago

Director, Product Marketing

United States

Full-time

Remote

Director/Executive

$129K/yr - $214K/yr

7+ years exp

GE Vernova is seeking a Director of Product Marketing to create differentiated value propositions for products and develop global go-to-market strategies. This role involves working closely with product managers and sales teams to ensure the successful launch and marketing of products.

EnergyEnergy EfficiencySustainability

Responsibilities

Create simple, straightforward and differentiated positioning that resonates with our target buyer personas (incorporating customer-focused and SEO-optimized language) and sets our products apart from alternatives. Build and tell a compelling story across all internal and external, marketing and sales channels. Create thought leadership content and evangelize the solution

Go-to-Market Strategy

Competitive Positioning & Pricing

Personas & Audience Segmentation

Sales/Commercial Enablement: How To Sell & Customer Presentations

Build and maintain market knowledge. Track industry trends, processes, challenges, and opportunities. Identify competitive solutions' strengths and weaknesses

Target and champion buyers. Define best fit target audiences, understand personas, their challenges, how they buy and their key buying criteria. Use market research data to influence product strategy, pricing and packaging

Work closely with product management to understand product strategies and roadmaps. Plan new product/capability launches and drive the cross-functional implementation of those plans to achieve desired business outcomes

Create go to market strategies, marketing plans and sales plays. Manage execution through marketing, solution consultants and sales enablement. Create supporting content, enablement tools, playbooks, customer facing positioning presentations, strategy and vision decks. Track and analyze results of all initiatives

Qualification

Product MarketingGo-to-Market StrategyB2B SaaS ExperienceMLOpsDataOpsAIopsCloud PlatformsMBAPresentation SkillsWriting SkillsCommunication SkillsTime ManagementOrganization Skills