Apply on Employer Site

DM Injury Law · 2 hours ago

Director of Paid Digital Media

Kansas City, MO

Full-time

Onsite

Director/Executive

6+ years exp

DM Injury Law is a premier personal injury law firm headquartered in Kansas City, Missouri. They are seeking a highly skilled Director of Paid Digital Media with expertise in data-driven campaign management and growth strategy to manage large-scale digital budgets and improve acquisition performance.

ConsultingLegalProfessional Services

Responsibilities

Manage, optimize, and scale digital performance marketing campaigns to achieve aggressive growth and profitability targets

Own campaign P&L, pacing, and performance reporting across all digital platforms and all markets

Conduct deep-dive analysis using BI tools (Domo, Google Analytics) and advanced Excel/Sheets to identify trends and actionable insights

Collaborate with Digital Agency on strategy, execution, analysis, monitoring, etc

Test and optimize landing pages, creative variations, funnels, and targeting strategies to improve CTR, CVR, ROAS, and customer acquisition efficiency

Build and manage relationships with internal stakeholders and external partners to drive performance and uncover new growth opportunities

Prepare and present performance updates, insights, and recommendations to leadership

Support the development of a growing performance marketing team as investment increases

Qualification

Digital performance marketingData analysisCampaign managementP&L ownershipExcel/Google SheetsCreative testingMultitaskingCompetitor analysis toolsMMMIncrementalityCommunication skillsProblem-solving skillsOrganizational skills