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Oliver Wyman · 6 hours ago

Oliver Wyman - Senior Marketing Manager, Private Capital - Boston

Boston, MA

Full-time

Hybrid

Mid, Senior Level

$115K/yr - $170K/yr

7+ years exp

Oliver Wyman is a global leader in management consulting, and they are seeking a Senior Marketing Manager to lead marketing strategy and activations for their Private Capital practice. The role involves developing marketing initiatives, managing campaigns, and translating technical strengths into compelling market narratives to drive demand and support high-impact engagements.

ConsultingFinanceFinancial ServicesRisk Management

Growth Opportunities

Responsibilities

Lead the strategy and execution of practice-wide marketing initiatives that highlight Oliver Wyman’s end-to-end capabilities

Develop channel-specific plans (digital, events, PR, client programs) that position the practice as a partner for both transaction support and long-term portfolio value creation; manage campaigns from concept through measurement

Support the creation and launch of flagship thought leadership (market insights, POVs, diligence findings) that reinforce the firm’s differentiated approach to driving returns

Design and implement scalable marketing playbooks, templates, tracking systems, and reporting tools tailored to Private Equity

Partner with Marketing Operations on governance, CRM integration, and processes to improve visibility into deal-oriented demand and client engagement

Apply data-driven and AI-enabled methods to surface high-value account targets, personalize content, and accelerate lead conversion

Manage day-to-day execution of priority initiatives; own budgets, vendor scopes, and quality control for campaigns that support diligence, fundraising enablement, and portfolio programs

Coach and mentor junior marketing activation staff

Manage external agencies and specialist vendors (research, data providers, event partners) to ensure deliverables meet technical and industry standards

Define KPIs and measurement frameworks tied to Private Capital outcomes

Track campaign performance and provide concise insights and recommendations to practice leadership

Use client and market insights to refine messaging and identify new service expansion opportunities

Qualification

B2B marketingPrivate equity experienceAnalytics proficiencyMarketing automationCRM toolsCoachingInfluencing & communicationExecution biasCross-functional collaborationStrategic mindset

Required

Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience). Advanced degree or certificates in finance, private equity, or analytics are a plus

7–10+ years' experience in B2B marketing/communications, ideally with private equity, principal investors, asset management, or financial services experience

Familiarity with the private investment lifecycle: buy-side diligence, post-transaction value creation, carve-outs and integrations, and portfolio acceleration programs

Demonstrated ability to translate technical consulting capabilities into market-facing propositions and repeatable go-to-market programs

Proven stakeholder management and executive presence with experience working alongside partners, investment teams, and client executives

Experience mentoring junior staff and coordinating cross-functional teams

Comfortable with analytics: setting KPIs, building measurement frameworks, and reporting insights. Proficient with Microsoft Office and familiar with marketing automation, CMS, analytics platforms, CRM tools, and project tools (e.g., Monday.com). Interest/experience in AI-enabled marketing tools is desirable

Willingness to travel as required

Benefits

Health and welfare benefits

Tuition assistance

401K savings and other retirement programs

Employee assistance programs

Company

Oliver Wyman

Glassdoor4.2

Oliver Wyman is a management consulting firm that specializes in strategies, operations, risk management, and organizational transformation. It is a sub-organization of Marsh & McLennan.

Founded in 1984

New York, New York, USA

5001-10000 employees